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This week's post of the Social Media Strategy series is about creating high quality, accessible content on LinkedIn. This more professional social sharing site is a must-have for anyone trying to establish themselves as an expert in their industry. Lewis takes us through the steps needed to becom Read More

Google isn't the only search engine where small businesses can be found by potential customers. Why not try optimizing for Yahoo? Nick can teach you how in this article! Read More

We have discussed how to interact with customers on various social sites, but what if you need to reach new clients? Advertisements are the way to go! Lewis reveals the effectiveness of Facebook and Twitter ads in this Tek Shouts! article. Let's build excitement for your business. Read More

Business isn't always about self-gain. Remember the importance of giving back, for both your community and your employees! Read More

This article discusses 3 basic concepts of SEO, highlighting the ways on how professional optimization can be more enjoyable for the small business owner. Marketing your business doesn't have to be a grind. Find out how it can be loads of fun, instead! Read More

What does it take to be a successful salesperson? Check out this interview with the corporate sales manager of eGumball, Inc. She talks about a day in the life of the sales department, and what makes a truly successful sales representative. Read More

Bing has released the criteria of their web-ranking algorithm. What aspects of SEO should you consider when optimizing your website for Bing? N.K. has the run-down in this Tek Shouts! article. Read More

A short post on how eGumball, Inc.'s customer service department plans to start off the new year. Clients must always come first, and your service phone lines should be open as long as possible throughout their workday. Read More

Lewis' next installment of Social Media Strategy details the ways to fully master the art of tweeting. The social sharing site, Twitter, can turn into a powerful sales generator, but only if you understand how to effectively interact with your followers. Read More

Is your company website still on the third or fourth page of Google, even though you've optimized it for user experience and those finicky algorithms? M.G. profiles "barnacle SEO," a type of local search optimization ideal for small business owners still struggling in the SERPs. Read More