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A recent controversy over average Facebook Page reach led Facebook to publicly announce the four main factors it uses to determine the reach each Page post gets.Reach refers to the number of your Facebook fans (users who Like your Page) who see each of your Posts in their News Feed. The four facto Read More

Consumers have discovered they can do both at the same time. Within the last few years, online shopping has become increasingly more popular and it looks like it will continue to grow throughout the rest of 2012. Social commerce sites such as Pinterest make it easy to browse for gift ideas. This is Read More

Today Twitter announced the ability to “Share this tweet via email”, a feature that will be rolling out to everyone over the coming weeks. The button will appear in the ‘more’ menu alongside reply, favorite, and retweet. It will allow you to share any tweet via email from directly within Twitter. Read More

Ebay, one of the sites that truly put e-commerce on the map, has announced a redesign including features borrowed from one of the hottest new social sites of the last few years,Pinterest. In our roundup, we look at the latest news in the e-commerce world, then focus in on how small businesses are u Read More

Unless you’ve been living under a rock (or still have WebTV like my grandparents...) you surely have across at least a few infographics over the last couple years. While they are still popular and widely shared, many people feel that they are being over-produced and often lazily executed. Read More

Social media conversion – many of us are talking the talk, but do we really know what it means or how to achieve, and more importantly, measure it?

If you’re wondering how to best use social media in your business, how to reach your customers better and how to measure what you’re doing, then you Read More

The Internet was abuzz with iPhone 5 news after Apple debuted its latest smartphone last week. Mashable brought you that story, as well as other tech and social media articles, while you were out of the office.

Our team kept up-to-date on the biggest headlines, so don’t worry if you missed a few Read More

What are the most important social media marketing skills that graduating college students need to understand? I’m asking three questions of some leaders in the field of social marketing and this is what I learned. Read More

Could Facebook help swing this year's US presidential election?

That's the possibility raised by a study showing that a simple message on the social network could help boost turnout of Facebook users by 2.2 per cent. With the right targeting of voters in marginal seats, that might be enough to Read More

On Monday, the Twittersphere buzzed with rumors that Anonymous had taken down GoDaddy, one of the Internet’s most popular (and hated) web hosts. Tweeters for the major Anonymous accounts were quick to deny the rumor, and one hacker, @AnonymousOwn3r, claimed responsibility.

That claim t Read More