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Some entrepreneur treated Bootstrapping as an alternative, while others take it as a necessity. Whatever is the reason why an entrepreneur landed on bootstrapping, there are always benefits encrypted when you bootstrap a business. Read More

A business running in a small scale is generally referred to as a small business. A small business employs less than a hundred employees, offered limited products and services and perhaps limited customers. Read More

No organization would ask an intern to manage its communications or marketing departments. So why do so many of them put volunteers in charge of their all-important social media efforts? Read More

SOCIAL networking has taken the world by storm and has become a way of life for many. Teens engage in social networking to reach out to other people and to have their voices heard. Slowly, though, it has also become an addiction! Social networking platforms have proliferated over the years. In Malaysia, many young people started out using Friends Read More

Confused about social media? You are not alone. Many business owners feel overwhelmed by the idea of establishing a presence in the social media world. But, it`s not really that complicated. At a recent Vistage webinar for its CEO members, social media experts said your company is missing out on a prime opportunity to engage customers in social con Read More

It's a familiar cycle: early adopters flock to a new band (The Strokes), technology (Palm Pilots), or fashion (trucker hats), and as soon as it becomes mainstream they bail. A recent New York Times piece raises worries that this is happening to Facebook, with users quitting because they've become obsessed, or feel their social lives have become Read More

Two attorneys from McAfee & Taft warned companies about the possible legal drawbacks of social media sites such as Twitter and Facebook, as well as provided a list of considerations for the companies that utilize these media. Read More

A recent survey from The Creative Group found that marketing and advertising departments have greater influence over business decisions than they did three years ago. It may be due to the heightened need to acquire new clients and retain existing ones, or perhaps it is because of the attention garnered by the social media revolution, but marketing Read More

At last week's SES conference in San Jose, I participated in two ClickZ panels: Managing Conversations and Social Media: White Hat vs. Black Hat. These two back-to-back sessions were related through the practical concepts that agencies and PR firms in particular face when it comes to managing conversations and electing how they will choose to par Read More

Since Web 2.0 is now passing its 5th year anniversary, there is enough data to assess just how much of an impact social media has had on our lives. While there are still those who believe it's nothing more than a passing fancy, a fad, the Studio 54 of our day...one cannot deny the numbers. Statistics don't lie and Kagan, Fisch, McLeod & Qualman Read More