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LOS ANGELES: PR leads digital communications at 51% of organizations, while marketing leads 40.5% of the time, according to the 2009 Digital Readiness Report from iPressroom, Korn/Ferry International, and PRSA. The study found that PR generally leads several aspects of digital communications, including blogging, where PR leads at 49% of organizati Read More

Two new books are headed to store shelves soon that discuss the role of social media in business. Twitterville: How Businesses Can Thrive in the New Global Neighborhoods (Portfolio/Penguin Group USA) and Socialnomics (Wiley) outlines how Apple, Comcast, JetBlue and others are using social-media tools like Twitter, Facebook and YouTube to enhance c Read More

The Marines recently banned soldiers from using and posting information to social media sites such as MySpace, Facebook and Twitter. This is for 2 reasons. 1. They fear the insecurity of these sites may facilitate malware on government computers 2. Leaking military data. In many situations, for years and years, due to secrecy and strategy issues, m Read More

Sometimes I wonder if it's just me, but I think it's fair to say that a widely-experienced byproduct of social media engagement is social media disengagement. I've encountered it in BBS's, forums, message boards, with IM clients, on MySpace, Facebook, and now, most recently, on Twitter. I was exasperated with FriendFeed before I even gave it a pro Read More

Social Media offers many businesses and organizations a unique platform to promote their cause. But as we have seen with a bunch of campaigns recently some companies are choosing to abuse their twitter profile and social media presence with spammy twitter marketing campaigns. Read More

Cloud computing is still a long way from becoming a mainstream technology because of persistent fears about security and reliability that are stoked by entrenched vendors at every opportunity. Read More

If you prefer to let someone else do all of the work installing, configuring, updating and maintaining your more complex systems, then you may be a fan of cloud-based software as a service offerings. Read More

Having the right software can help small and midsize businesses (SMBs) attain a competitive edge, but a challenge cash-strapped companies grapple with is deciding whether to buy or rent these applications. Read More

According to a recently released report by BabyCenter, moms of young children are increasingly using social media. Sixty three percent of the 25,000 women questioned reported being active on social networks, up from 11 percent in a similar study in 2006. Patch spoke with a few local moms to see if BabyCenter's results were accurate for the moms in Read More

It's quite a boon for a small business to have a great URL and a dynamic online presence. But what if you have a fabulous site that no one visits? If you're in that boat, you're missing out on potential sales and revenue for your business. So what's the best way to drive traffic to your site? Read More