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The SEO industry has largely ignored the human element in the past, but as we evolve and the product (search engines) becomes more sophisticated, the importance of a brand being human cannot be underestimated.
How do you go beyond SEO and marketing to make legitimate, relevant, human connections a Read More

The Content Marketing Campaign Strategies we provide clients, typically lay out the details of a three-month plan covering one complete content marketing campaign cycle. Check out an easy content marketing campaign process that you can customize for each client, based on their needs, audience, budg Read More

If the SERPs are a zero-sum game, where drawing a click in one place takes it away from another, how are ads influencing organic click-through? Read More

In 2014, with Google’s search results pages being randomly filled with different types of listings, it is close to impossible to predict what will catch the reader’s eye.

That is precisely why we have just performed a CTR study to bring to light the distribution of clicks between Google search r Read More

The value of infographics has come under heavy scrutiny of late. Are they reliable evergreen assets and link building tools, or have they been abused by SEOs targeting low quality infographic submission sites?Check out this comparative case study of two infographics, and some great insights into ge Read More

While not everyone agrees .edu links are innately superior and that they're Google's favourites, .edu links are still regarded as the cherry on the cake most of the time. Check out some great tips for simple .edu link building!
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Facebook's algorithm for determining what is displayed within the news feed is altered constantly to deliver a better experience for its users. For many brands, this causes consistent headaches as they try to stay ahead of the curve. Find out more about these recent changes and what you can do abou Read More

Some ecommerce websites are still neglecting blogs because they don't seem relevant, but the truth is blogs do quite a bit to help ecommerce sites. Read More

The blogosphere is cluttered with hip jargon like, “forget about SEO, it’s all about the user experience“.

Meanwhile, new search marketers and less experienced content developers seem to genuinely believe everything they read online and fall for sexy taglines about how strategies should be put t Read More

Here are 19 empowering quotes from well-known marketing experts, to find inspiration in and become a better and more effective content creator. Check it out! Read More