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The best way to improve your social media ROI is to always keep in mind it's directly connected to the quality of content in your marketing strategy, and the rest follows naturally. Read More

The Advanced Web Ranking 2017 SEO Stats Report maps out behaviors and trends among freelancers, in-house marketers and agencies. The main driver of the survey was finding out how professionals like you do their work, and for that we tried to formulate the most relevant questions. Read More

If it's all been said about content outreach, why do we marketers still talk and write about it so much? Perhaps we still need to review our steps and be more thorough with each process. It's not all about the quality of the content, but also about matching it with the publishing site, about releva Read More

Adding infographics to your content mix is a must, but for many marketers there are quite a few obstacles - such as lack of skills and resources -, whereas outsourcing is costly. Learn how to make infographics yourself. Read More

Social media and SEO have worked hand in hand for many years now, with the first proving it can deliver more and more value in terms of brand awareness, customer acquisition, reach and engagement. But to do social media right, you must adapt your strategies to each platform and its particularities, Read More

Social media also raised the question of measuring ROI for those resources spent executing it. A simple and efficient equation you can adapt to your existing strategy, and breaks the process down into three easy to implement steps. Give it a look and see how it might help you. Read More

Content creation is still the driving force behind any brand or business, and a major challenge for most marketers. We can use all the help we can get and luckily, some of it is free, like these awesome apps that can revolutionize the way you create content – be quick and engaging without losing cr Read More

They say ours is a very entrepreneurial generation. And it's true that increasingly more people have a go at some type of start-up, because the digital era offers the means – but how many of them succeed? If you're working on launching your startup, you might want to read about these fundamental, e Read More

Content marketing is an arguably cheap way, but at the same time an essential and fundamental way that we use to build brands. It carries our message. Whether you're at the start of the road or well underway, use these five tips to help you set or revisit how you create engaging, brand-building con Read More

Everyone wants skillful employees. But it's not enough to hire knowledgeable people, it's as much up to their leaders to make sure they improve as a team and stay motivated through self-improvement.Find out how to stimulate your team by making interaction transparent and open, by giving them access Read More