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How often have you met a prospect, spent time doing all the right things (asking open questions, getting to the root of the issue, fleshing out a solution, positioning yourself as the only viable supplier —.) only for your carefully qualified great prospect to decide to do nothing? Read More

Oh My, a cat twitters? Because, after all, users believe other users, more than they believe corporations or sponsors or marketers or advertisers or whatever you want to call the people who actively try to sell them stuff. Even if those other users are cats. Or pets of some kind. Interesting indeed! Read More

If you're like most business owners or marketers, you're probably working hard to increase your lead generation while at the same time lowering your marketing costs. And chances are good you're missing the very best ways to do this: Conversion Optimization. Read More

Most go out and write a business plan. Business plans are great tools in planning your business as well as thinking through all of the small things that business owners have to deal with each and every day. They are very good road maps for a business owner. But, there is one thing that almost all new business owners miss - and that is their person Read More