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If you have been hesitating to use "local" online marketing tools because you don’t believe they can work to promote your small business locally, you might want to take a second look! Once you do, you will be pleasantly surprised at how easy and cost effective they can be Read More

Does blogging really drive traffic to your website? Considering the amount of time it takes to create and maintain a successful blog, is it really worth it? Are there shortcuts a small business owner can take? These and other questions are answered in this article Read More

There are several new small business tax credits available to those who qualify – even non-profits. These include credits for employer paid health care and for expanding your labor force. Do you qualify for any of these credits Read More

Visitors come and go from your website (your virtual store/office) without you being able to contact them again. What a waste! Web 2.0 Email Marketing and Autoresponders can change all of that if you use them correctly Read More

The benefits of employee engagement have been well established. In a small business, employee engagement has an even bigger impact. There simply isn’t enough margin for error when it comes to employee performance Read More

Are you one who doubts the business value of Twitter? As a small business advisor, I put Twitter to the test in several ways. This article explains the tests, the environment and the results. You may be surprised Read More

When it comes to sizzle, green is red hot. However, it doesn’t have to be the environmentalists versus the capitalists. A good capitalist subscribes to the same basic principles as a good environment Read More

We all love stories about great leadership. Perhaps this is the reason CBS’s new reality series, “Undercover Boss” became an instant hit. Ever since its premier aired immediately after this year’s Super Bowl it has managed to stay near the top of the ratings list, capturing the attention of over 38 million viewers. While the success of the show is obvious, what is surprising is that all but one c Read More

Owning a family business can be a great way to make a living for one’s parents, spouse, children, and other relatives. Hopefully, the business will grow and thrive enough to provide a good living for all these people now and in the future. However, in addition to all the usual challenges that accompany the start-up, operations, and growth of a business, family owned businesses have some unique ob Read More

In the current environment, with tight credit, securing start-up capital drives many entrepreneurs to turn to alternative sources. Traditionally friends and family have been an invaluable source of support for the aspiring small business owner. That applies to financial support as well. But beware!! Read More