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Most small business owners do not think they can afford big marketing plans. To them, marketing is advertising, and everyone knows that advertising is expensive. Of course, advertising is an important element of marketing strategy. But, there are numerous low-cost tools and tactics that a small business can use to increase their visibility and attractiveness to potential customers. And, all tha Read More

In the face of unprecedented challenges, it seems that change is the only thing small businesses can predict with any certainty. Piloting a business in the years ahead will require new ways of thinking. Traditional approaches will only hold you back. Read More

The cost of employees can be one of the biggest numbers in a small business budget. Consequently, decisions about what to pay employees can cause a small business owner much consternation. The objective is to pay them enough to keep them but not so much that the business can’t make a profit. In this article, I will not attempt to address employee rights or the very thorny issue of whether or not Read More

Two new tax benefits are now available to employers hiring workers who were previously unemployed or only working part time. These provisions are part of the Hiring Incentives to Restore Employment (HIRE) Act enacted into law today. Read More

The best way to learn how to start and run your own business is through “OPE” – other people’s experiences. It certainly beats the “School of Hard Knocks” where you have to experience everything first hand. With all of the resources available, only a fool with a death wish would want to go it alone. Read More

Some days, I wonder if business owners really think about the basics of how they operate. Consider what messages we give our customers or potential customers each day. It would be fair to assume that a business is closed if the lights are off or there is a sign that says “closed.” However, sometimes a business just appears to be closed when it is not. Read More

Tough times usually spell trouble for small businesses, including those in relatively stable industries or geographic locations. Here are Ten Top Tips for Tough Times to help small businesses survive our current economic climate. Read More

Where’s the line? When an employer hires workers an important question is whether the compensation they receive is subject to employment taxes. The answer depends on whether the worker is an employee or an independent contractor. This determination of the worker’s status depends on certain facts . . . facts which define the type and terms of the business relationship that exists between the parti Read More

Web 2.0 online marketing and social media/networking are all the rage! As this topic is very hot, this article provides an overview and is the first in a series of articles on the subject. Don’t be left behind! Don’t miss this or future posts. Read More

The Internet and social media makes is possible to shatter a very good brand with the speed of light. In seconds, thousands people can know when one of your customers is unhappy! What can you do to monitor and protect your brand? Read More