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While monetary compensation is arguably the primary tool for employee motivation (nobody will shy away from some extra cash), long-term morale is influenced by many other non-monetary incentives. One prominent example is offering perks. Keep reading for some valuable tips. Read More

While large corporations have the luxury of sizable HR departments and consultations with organizational behavior experts, small and mid-sized businesses must heavily rely on the decisions of the principal. Read more for a few tips on motivating your employees. Read More

The fast-paced lifestyle of the 21st century has become almost a norm to those living in developed economies, even if each individual has a different amount of workload. While technological developments may have pushed the limits on productivity, we may have lost a peace of mind. Read More

In the last few decades, branding has become one of the top priorities for businesses small and large. Is your brand purposefully directed? Read More

Being an entrepreneur and owning a business means that you enjoy a lot of privileges of working for yourself, but it's not as easy as one may think. Here are some tips to help you grow. Read More

Making that decision to go into business – to be your own boss, and have your name on your very own company – has invited all types of people to quit their jobs and follow their passions. But do you have what it takes to be successful? Read More

Once you have improved your company’s in-store customer service experience, as discussed in Part 1, tackle your online image next. Here are a few ideas worth implementing... Read More

Local businesses or specialized companies often draw from a smaller pool of potential customers than, say, a big box retailer. This means that your small business must offer superior customer service in order to attract new customers and retain existing ones. Keep reading... Read More

As a small business owner, do you find it difficult to attract new customers? Building brand recognition and increasing online or in-store traffic can be challenging due to a variety of factors, included limited marketing budgets. Keep reading for tips on leveraging capital to generate sales... Read More

Let’s face it, independent small businesses are operating at a significant disadvantage in our current economy. Is Main Street hopeless, or do small business owners have something of value not found online? Read More