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Most entrepreneurs and business professionals already have a LinkedIn profile, but not all of us have succeeded in getting the most out of it. A common tendency is to model one’s LinkedIn profile after one’s resume, but that is not necessarily the most effective approach to attracting visitors and Read More

At some point in your life, you may have asked yourself the question “Should I take up meditation?” There really is no right or wrong answer. For many people, meditation is an effective stress reliever and aid to productivity, concentration, and personal contentment. Others, having attempted medita Read More

Many people automatically associate celebrity endorsements with large, established firms, but that isn’t necessarily the case. Evan Morgenstein, president and CEO of CelebExperts—a U.S. outfit that matches businesses with celebrities keen to offer endorsements—says that more than half of the client Read More

In most facets of life, it is wiser to err on the side of moderation than to indulge in excess. The same is true of the way we portray ourselves to others: confidence and self-assuredness, especially when grounded in a realistic appraisal of one’s own abilities and expertise, are admirable traits; Read More

In the environment of tight credit that characterizes the global economy’s tepid recovery from the Great Recession, many entrepreneurs are turning to unconventional sources of startup financing. Equity crowdfunding, mediated through registered online funding portals, is one of the available alterna Read More

The prospect of expanding a business model is daunting, and the temptation of risk-aversion is strong. But the choice to “stick with the core” entails its own risks. There are no guarantees. But there are strategies companies can employ that will enhance the probability of a successful transition o Read More

According to a Gallup survey published late last year, women in management positions in the U.S. tend to outscore men when it comes to employee engagement—which is a key predictor of productivity, job satisfaction, and employee loyalty. The polling organization concluded that American firms would b Read More

Public speaking isn’t everyone’s cup of tea, but it’s an important skill for leaders in the business world to cultivate. Whether you have to deliver a presentation before the members of a corporate board, a group of employees in your organization, a charity, a high school, or the Canadian parliamen Read More

Traditional marketing is defined by carefully crafted and strategically planned marketing campaigns, generally developed months ahead using sales data and analysis, supported by media buys and other collateral. However, the growth in social media use has led marketing to become more time sensitive, Read More

Bullying in professional settings is a problem most managers would rather not have to face. Sadly, however, it is quite prevalent. At some point in your career, you will almost certainly come across a workplace bully, a subordinate who claims to have been harried by an employer or supervisor, or a Read More