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Marketing around seasonal peaks and valleys is a challenge, but there are a few simple steps to take that will preserve marketing resources while maximizing the effect of your campaigns. Here are 5 thoughts on seasonal marketing that you might consider in your own planning. Read More
Empower Your Small Business: fracking your customers, failure is rarely permanent, should you give up on social media?, creating loyal customers, and MUCH more. Read More
Fracking works nicely as a metaphor for any business, large or small, that wants to leverage their existing customer base and extract the maximum revenue, traffic, or profitability from their own existing assets. Read More
In the universe of lean marketing tactics, best practice always includes a healthy mix of public relations efforts. But PR in the wrong hands can also be incredibly damaging. Here's a good example. Read More
Have we paid too a steep price for personal flexibility? Made a poor tradeoff in the service of a lean business methodology? Read More
The best advice when making a career change is to take your time, avoid impetuous leaps, and determine for yourself exactly what it is that you are looking for. More tips in this article. Read More
Many companies use a three prong strategy when hiring freelancers; managing this process can be tricky, but the rewards can be great. Here are some tips to help you find the best freelancers.

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Choosing how you manage your workforce is dependent on your business, your industry, and your customers but every business has to ask some key questions. Here are 5 things you should mull as you do your own meditation on workspace for your company. Read More
Do you want to know how you can best leverage social media to help your small business succeed and increase revenues? We highlight four of the best, most affordable tools available today.

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If you run your business leanly, how do you balance your responsibility to create an organization that profits, but does so fairly and never at the expense of customers, investors, or your employees? Here's a good short discussion. Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!