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Learn how social media optimisation offers user value & SEO value to your site, increasing your chances of hits/referrals/conversions from your social channels. Read More

Brands could boost the success of their marketing campaigns by publishing personalised content via all channels, writer Brianne Carlon suggested.

"We already know that leads who are nurtured with relevant information produce a 20 per cent increase in sales opportunities versus non-nurt Read More

It’s probably no surprise to hear that content marketing and Scrabble aren't so dissimilar. To a certain extent, achieving great success in either requires a little bit of luck. Plus, they both require a pro-active attitude, a head for words and the courage to go where no-one has gone before. Read More

Content marketing is one of those things that most brands around the world know they need to invest in. Some are still struggling to see the point though.

So here are answers to four of the most common queries I receive each week... Read More

This Valentine’s Day, divert your devoted stares and whimsical declarations of love away from your other half. Instead, turn your attention to what’s at the heart of all your digital marketing strategies – content. Read More

Social media marketing may be getting more popular but how many people actually take in the information in front of them? One expert has claimed emails will long remain the most authoritative form of digital communication actually worth reading. Read More

Unlike Facebook, there isn't a built-in analysis tool that does it for you (if you want sparkly graphs and the like then you can always use a social media management tool) but there are a few metrics that you can track yourself to get a feel for your brand awareness levels. Read More

In an age when everything is digital, the rise of online retailers was inevitable. People are buying and selling at a rate that does not seem to be slowing down. For web retailers, packaging is a key consideration when thinking about giving the best experience for their customers. Read More

Email marketing remains as one of the most effective marketing tools in use today. The statistics don't lie: some 90 per cent of those that access the internet maintain at least one email account. Read More

Mike Lieberman, co-founder and president of company Square 2 Marketing, has said that regular content ensures businesses are kept in the minds of consumers and also helps to generate more leads. Read More