A new theory about consumer segmentation in Asia has emerged. It's called "Brand tribes."
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Brand Tribes
Posted by exigomarketing under MarketingFrom http://www.exigomarketing.com 5534 days ago
Eastern sun rise
Posted by exigomarketing under GlobalFrom http://www.exigomarketing.com 5539 days ago
By 2015 over one third of global companies will come from developing markets
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The Halal market booms big time
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Mobile's early adopters
Posted by exigomarketing under TechnologyFrom http://www.exigomarketing.com 5625 days ago
Mobile usage is overtaking the Internet in Asia
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Bread Vending machine breaks new ground?
Posted by exigomarketing under SalesFrom http://www.exigomarketing.com 5629 days ago
Consumer insight or new sales strategy? But is it profitable?
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Straying Tigers
Posted by exigomarketing under AdvertisingFrom http://www.exigomarketing.com 5638 days ago
Wandering Tiger found on poster
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Healthy Burgers?
Posted by exigomarketing under AdvertisingFrom http://www.exigomarketing.com 5642 days ago
Carl's Jr advertising
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Boom in Economists
Posted by exigomarketing under AdvertisingFrom http://www.exigomarketing.com 5650 days ago
Circulation soars for the Economist and Financial Times
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Dairy upstart masquerades in soy
Posted by exigomarketing under StartupsFrom http://www.exigomarketing.com 5653 days ago
A new company enters the Japanese dairy market: it's a rare occurrence
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Nudged into a decision
Posted by exigomarketing under MarketingFrom http://www.exigomarketing.com 5656 days ago
The emerging theories of behavioural economics
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