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What’s the real cost of social media? Last week we looked at an interesting infographic on the value of social commerce and today we wanted to share another interesting infographic on the cost of social media. So how do your social media costs compare? Read More

One minute, there wasn’t a single Group Buying website around, and now it seems like every second website is offering group buying deals - from Groupon in US, to Jump on it/ Living Social and Spreets in Australia.

But does all this popularity really give great deals to customers, as well as busi Read More

I should have seen it coming. Another teleseminar gone bad.

Here’s the usual drill …
1) I receive an invitation to a teleseminar.
2) The title of the event sounds like just the right kind of information or training I’m looking for. Read More

For so many years, Nielsen and others have programmed people’s brains into thinking that the sweet spot of advertising is the 18 to 49 demographic. Within that group, the even sweeter spot supposedly was the coveted 18 to 34 cohort that fetched the highest advertising dollars. Read More

To leverage social media, you need to let go of your inhibitions, pull back the curtain, and expose yourself.

NO! Not THAT kind of exposure.

We get exposed to enough of that on the “other” media.

I’m talking about exposing your business, your brand, and your brilliance on social media venu Read More

Facebook is the new country, where millions of people play, share and work. The days of being a social network for college students is long gone. How well do you understand the opportunities in this new country? How prepared are you to build your presence and business in Facebook in the right wa Read More

Retailers are trying to get customers to spend more than just time on Facebook Inc.

In the past six months, such companies as Starwood Hotels & Resorts Worldwide Inc., J.C. Penney Co. and GNC Holdings have invited customers to spend money by shopping on company fan pages without ever leaving Fac Read More

Email Marketing - Though most email is still read via webmail channels, some 16% of email messages were viewed via mobile device in March 2011, up 80% (7 percentage points) from 9% six ... Read More

Marketing isnt difficult; as long as you know the secrets! Here are some videos to teach you the ropes. Read More

If you have a WordPress blog, you may have experienced comment “spam” from time-to-time. You know which ones I mean… left by a company name, their comment looks generic or irrelevant, and they are just after a link to their website. Read More