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Landing page forms are the last obstacle between a prospect and a lead.

Are your landing page forms leading to conversions, or are they true obstacles?

It’s easy to get landing page forms wrong, but it’s also easy to improve your landing page forms and increase your conversions.

We’ve got Read More

Writing landing pages can be a heavenly thing.

Tragically, the aftermath of getting them wrong … is anything but.

In this article, you will learn how to nail the six on-page elements of every great landing page … along with — number seven — the most overlooked off-page ingredient. Read More

In this article, Linda Bustos shares 18 tips for optimizing product comparison tools to help improve your eCommerce store. Read More

I almost quit three times during our first year in business.

The pressure was too great, the downs were too low, and the money was too invisible.

But most of it was in my head.

You’re reading this because you already know that growing a marketing agency isn’t easy. In fact, you know that g Read More

Step one: Don't be a hero. If you can avoid pulling crazy hours, do. If you can't, try this.

"I hate work. To some extent, we all do. But I don’t hate my job, and sometimes my passion..." Read More

Learn how Häagen-Dazs drove 469,798 visitors using the charity PR hack and how a local pub raised $32,000 and secured more than 160 pieces of coverage. Read More

We all understand the importance of reaching out to influencers to promote our content.

The dimension of looking at influencers as a native advertising option is here to stay and the stats would only substantiate the same.

Through this post I’ll share techniques that I’m using to engage influ Read More

Why does this happen?

There are many different reasons why:
A complicated checkout process
Hidden charges/shipping fees
Getting distracted by something else on the site
Long loading times
Finding the product cheaper elsewhere
A lack of assistance to finish the purchase process (e.g. live c Read More

According to an Econsultancy report, “only 55% of companies are currently conducting any online user experience testing.”

Well, that’s disappointing.

Because “every $1 invested in UX can have a return of up to $100 for your business.” It’s crucial that your team focus on creating the best exp Read More

What’s the toughest part of content marketing?

I don’t know about you, but for me, it’s not creating the content or reaching out to people to help promote it – it’s coming up with ideas.

One way to ease the pain is to look at what others have done and take inspiration from it.

To get you Read More