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It's a map of everywhere I've ever lived! The Jeff Yablon Map tells a more interesting story about design, WordPress, and software than about Jeff Yablon Read More
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A simple rule in Content Marketing: Be Your Audience. #2 in Pixar's 22 Rules for Phenomenal Storytelling, but in content marketing and media it might be #1. Read More
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Pixar Storytelling may be about Pixar media content, but with all the dolls and costumes and stickers it's really about Pixar storytelling content marketing Read More
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Those guys at Pixar have storytelling down to an art—and a science. Here are Pixar's 22 Rules for Phenomenal Storytelling, great Content Marketing and media Read More
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"I Told You So" usually comes off sounding either uglier or more childish than people intend. Well, I TOLD YOU SO: Complaining about search links is just plain stupid. Read More
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It isn't really "content marketing" unless the content marketing requires clear messages. And you decide what the content marketing message will be. Read More
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Coopetition marketing is key to working with companies larger than yours. MailPoet's Kim Gjerstad ends his 360-degree marketing presentation with examples. Read More
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Is this woman beautiful? Would you take her business marketing advice? Would you take her advice if it was in the form of a list? Design is more than skin deep. Read More
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Is 'Agile Development TOO Agile ... or a complete crock? 360-degree marketing involves many business processes, but if 'agile' is just a buzzword look elsewhere. Read More
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In 360-degree marketing, community matter. MailPoet's Kim Gjerstad explains the way MailPoet reached critical mass for its WordPress plug-in through communities Read More
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