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Google Has New Advice on Duplicate Content--And You'd Better Ignore It

Marketing is Increasingly about Optimization. Old-School Optimization Tactics are Failing. Want to Regain Influency with Duplicate Content? Google says "Cheat". Read More
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What's real? How can you tell what to trust? Build enough Influency and people will decide to trust YOU. Oddly, optimization has a big say in trust influency. Read More
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How many 'Introductory Videos' have you watched today? Not just come across, but actually WATCHED? Influency through media is tricky ... and follows a formula. Read More
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You're 61% Robot, and That's OK.

Thousands of non-people visit your web site, and you can't maximize Influency until you know which ones are those "bots". Or: can Influency count them for you? Read More
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Tongue-Twister Time: Adding Ads with Google Adsense Adds Influency. And Google's so serious about molding that Influency that they've just DROPPED Google Plus! Read More
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As if guest blogging wasn't already creating a content Influency problem, now Matt Cutts says guest blogging is an optimization Influency problem, too. Read More
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Want Real Influency? GROW A PAIR. In an era of social media and social networking, you can't be really influential until you stop being afraid of coopetition. Read More
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Want To Blow Up Your Influency? Throw a Few F-Bombs in the Wrong Places. WHERE is the attention F-Bombs get you bad influency? Anywhere the F-Bomb isn't NEEDED. Read More
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A song from Bing Crosby's White Christmas—from 1951—was a Google Play Music Freebie this week. Which would be cool, except Google says it was recorded in 2010. Read More
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Think Ashton Kutcher is unimportant? Think again. Follower remains silly, but Ashton Kutcher's social media empire is about as Influence-y as Influency gets. Read More
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