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If 'The Road to Hell is Paved With Good Intentions', where do social networking, the Internet, and Influency fit? The Road to Hell is in a new California law. Read More
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Are Students Two-Legged Livestock for Venture Capitalists to Cultivate?

Venture Capitalist and movie pirate Fred Wilson Wants to Know if Universities are becoming the new VCs. The Answer is Yes, and Fred's got Influency NAILED. Read More
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Perception. Reality. Influency Marketing. They all effect pricing. What's wrong with Market pricing when you're trying to gain a toe-hold controlling Influency? Read More
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Social Networks? The most UNsocial thing around. Path wants to create Influency by connecting you to fewer people. Smart, but It's too late for this Influency. Read More
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We've added a new 'can you trust Google?' issue to the Influency formula. And Increasingly it looks like you can trust Google only as much as it trusts itself. Read More
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{grow}th through Guest Blogging? Not Gonna Happen

Guest Blogging has been around for years, and until Google made it too hard to be useful was a great way to do marketing and SEO. Mark Schaefer just broke it. Read More
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Why Oyster's All-You-Can-Read Book Model Won't Work

Influency is about keeping people engaged, so all-you-can-eat a la Netflix is a great business model. Oyster thinks it will for for e-books. It likely won't. Read More
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Jeff Bezos keeps making all the right moves. With Kindle Matchbook, Amazon gets closer to World Domination and a new kind of Influency, and makes business change. Read More
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Mozzerella Cheese, Scanners, and Siri. Oh My!:

This week Siri pointed someone looking for the phone number of Succasunna NJ Shoprite toward a story about scanners and Influency. Can you say 'long tail'? Read More
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How do you destroy a business through the wrong business change? By not knowing where your Influency comes from. The 2DS is the end of the Nintendo DS line. Read More
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