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The Internet and cable television make it easy for entrepreneurs and small business owners to find case studies of others who seem to have grown successful overnight. Although it's no longer in production, Donny Deutsch had a show about entrepreneurs called, “The Big Idea.” On this show we watched story after story of people who found success and Read More

Small business owners and other entrepreneurs working on DIY PR projects for their companies often find that press releases can yield great rewards through increased media exposure for their companies. During the process of sending out a press release, though, you may encounter plenty of reporters who are too busy to drop everything for you story. Read More

Many of our loyal small business UnderstandingMarketing.com visitors have been asking about the best time to pitch a PR story with a holiday theme: Read More

If you are in the business of selling a product, I'm sure you've received those incredible offers “Have your product included in our gift bags! Only $10,000 in addition to the complimentary product you're offering.” Read More

Have you seen Verizon's new television commercial comparing its nationwide 3G coverage with that of AT&T? Below is a video of the animated commercial, just in time for the holiday shopping season. Some think Verizon is out of line in directly mentioning AT&T's coverage in its advertisements. Read More

Launching a small business is a time-consuming and overwhelming experience. All of a sudden you are expected to be an expert, not only at whatever your specific market niche is, but also at all of the little details that go into running a business. For example, I had never used Quickbooks. Heck, I had hardly even balanced my checkbook! Read More

The age of new media is here. The latest buzz in marketing focuses on social media, internet promotions, FourSquare coupons, and Augmented Reality web cam scanners. These are all incredible advances in technology and great ways to connect to your consumers via the internet. It is essential for any business to stay current and involved with new med Read More

Now that virtually the whole business world is online let's take a time out to reflect on our Web presence to see if there are specific places we can sharpen our small business Web site. Below are 14 areas many entrepreneurs may not actively think about to improve their business Web site. Read More

If you watch any kind of TV and pay attention to the ads — the images, the sounds, and the appeal — it's all very youthful — cool, fresh, and relevant. Major brands like the Pepsi's and Starbucks of the world 'get it' and have made it a PR/marketing best practice for many years to tap this market. There is huge importance of tapping into the you Read More

The ability to generate press coverage can elevate your business to a higher level of credibility and even sales. Press coverage is great because it helps you market your company to a specific audience but also provides excellent third-party credibility for your small business. Here we show you how press releases can be more compelling. Read More