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Advertising exists to help merchants sell products and services to people who need those same products and services. Bringing the merchant together with the consumer is the objective. In the online sector how those two are brought together requires a combination of money, targeting, and compelling or persuasive ad copy. How are those elements joined? How do businesses make sure that ads for their Read More

Marketing and PR budgets are usually the first to go when the economy turns sour, yet statistics show that those who cut budgets will suffer lower returns not only during the time they quit marketing, but will also have difficulty raising their net income in the years following the recession. There are several reasons why it's important to not cut your marketing budget. Read More

If you checked out the #smbiz Twitter chat a few weeks back you’ll recall we focused on mobile marketing for small business and entrepreneurs. As we discussed during the chat, this is going to get big in 2010. Read More

Launching a business in only three weeks may seem a little crazy. If that's the case, Tim Berry is very, very crazy. At today's Growth 2.0 Conference in Miami Beach, Berry presented his case that budding entrepreneurs don't need years to start a business. Read More

It’s one thing to be an entrepreneur trying desperately to make it in such a competitive environment. But what if, in addition to your entrepreneurial duties of running your own small business, you were also training for the upcoming Winter Olympic Games in Vancouver? Read More

What are the three marketing tools for small business you just can’t live without? Some say it would be hard to beat email marketing, surveys and social media marketing. And if you agree with this assessment, you’d be doing your small business a great service by focusing on these three areas since all have the ability to drive great ROI for any small business. Read More

What kind of small business marketing tips are you implementing for Super Bowl XLIV, taking place at SunLife Stadium in Miami, Fla.? This is an easier question to answer if your business is located in New Orleans or Indianapolis, the two cities whose teams will be represented in Super Bowl XLIV. If your small business is located in another area, there are still lots of marketing or advertising op Read More

According to a report from eMarketer, marketers will spend more than $2 billion this year on social media marketing campaigns. But it may be surprising news for small business owners that direct mail campaigns might better help them boost sales. Read More

It's business as usual for online discount coupon service Vouchermate despite the company being in liquidation, its radio station partner MediaWorks says. Vouchermate called in the liquidators on Christmas Eve but the site remains operational and customers continue to be served, says MediaWorks Radio chief executive Sussan Turner. Read More

In 2010 there will be a lot of things for small business owners to think about, not the least of which is marketing. Traditional marketing tactics don’t have the same impact anymore and it is time to try something new – online advertising. More than 80 percent of consumers are now searching online for local services and it is crucial for the small business owner to be where the consumers are. Tha Read More