BizSugar.com › User › jsternal › Upcoming

The beautiful part about guerrilla marketing is that you can generate a ton of visibility on a dirt-cheap budget – if any budget at all. In truth, the biggest investment is creativity and a little time to make it happen. Obviously, the bigger your budget the easier it may be to pull of something that can attract a lot of attention – but even some entrepreneurs have proven this isn’t always the ru Read More

Looking to capture a little luck of the Irish with your next press release? This week’s big event is St. Patrick’s Day, which means you’ve still got time to send out an eye-catching press release for small business that’s worth its weight in gold (or at least a pot of gold). Read More

EPC CIGAR COMPANY manufactures and distributes cigars that are hand-rolled in the Dominican Republic from Ecuadorean, Nicaraguan and Dominican tobacco. It has been in business since April, although the family that owns it previously ran a successful cigar company that was sold to Swedish Match in 1999. Read More

Here’s yet another example of how today’s technology can drastically improve your email marketing for small business. Are you leveraging your Web site to offer a virtual tour to showcase your products and services? Virtual tours can be a great way to bring your showroom to your customers, rather than worrying about bringing customers to your showroom. This strategy has been working for home build Read More

Want a great way to spice up any small business press release that’s directed at virtually any company in any industry? Send the media a press release that compares the impact of something on men compared with how the same thing affects women. Read More

The U.S. Postal Service is again in the news debating whether to drop deliveries on Saturday in a cost-cutting measure. If approved it would bring the number of days of mail service down to five, meaning bad news for the direct marketing industry (and for the millions of dogs that playfully guard the house). As we continue to debate the health of direct mail is it too soon to wonder about email m Read More

At any size, public relations is essential for a company's success. As a small company, PR can seem daunting and a luxury for larger companies who can afford it, are already experiencing some WOM (word-of-mouth) or buzz, and who are already making profits. While it may be easier to perform PR tasks with larger budgets to play with, public relations is something small businesses should definitely Read More

Tennessee Lt. Gov. Ron Ramsey, who is running for governor, emphasizes in a direct mail piece sent to Kingsport homes that he is “Listening. Working. Fighting for Us.” The mail piece does not say whether it is paid for by his gubernatorial campaign or by the state, but it is a “franked piece,” according to Lance Frizzell, Ramsey’s deputy chief of staff. Read More

Some of the greatest entrepreneurial ventures start out as a result of people no longer working in their initial field (needing a fresh start), or unemployed professionals with an idea. Today’s featured entrepreneur is, let’s say, totally chill in Southern California and freezing out the competition by capitalizing on small business social media efforts. Read More

Tiger Woods and Akio Toyoda both have high-profile problems. But neither man likely would want to change places with Lloyd Blankfein. Goldman Sachs' CEO is the posterboy for an out-of-touch Wall Street. Here’s how the street can turn its PR around. Read More