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We talk about the importance of seasonal holidays and timely angles in the PR Toolkit for Small Business, so each of the following topics are angles that are relevant to April in short term planning. Use these ideas to help generate possible stories for your company you can develop to pitch a reporter during the month of April. Read More

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. But, it’s the online equivalent of HBO – important more because of who uses it and the media’s infatuation with it, rather than the actual size and impact of its audience. Read More

Writing a great press release quote doesn’t have to be painful, though. In fact, I think it’s one of the most important elements of the press release. It’s also a big reason why we spend time going over the important elements of a press release in the all-important PR Toolkit for small business. Read More

Social media will emerge as a viable way for firms to market themselves and build customer loyalty, it has been claimed.Speaking at the Technology For Marketing & Advertising 2010 conference, Direct Marketing Association commercial director Kevin Dendy predicted that social media and mobile advertising will become increasingly common over the coming year. Read More

Should link builders pursue nofollow links? We say yes, absolutely, but with two qualifications: the nofollowed links must have contextual relevance to your URL Read More

A decade ago, I started Joel on Software, a blog that put my company on the map. But as the business matures, I've come to realize that blogging is holding me back. Read More

Here’s a neat new product that just might make your small business marketing life easier, especially when it comes to building your email marketing lists at the physical store level. Here’s the scenario: You’re a small business owner with a physical store location. Lots of customers come through your door each day but you’re not maximizing the opportunity to properly collect customer email addres Read More

Small business owners have increasingly used social media as a cost-effective marketing tool. A report from ComScore earlier this month suggested Facebook might be the best social media site for double duty social network and search marketing, with an increase in search activity the same month Google saw losses. Read More

Following is a Q&A with Ellen Cagnassola, the Soap Executive Officer (SEO) of SweetSoaps, a maker of custom soap products based in New Jersey. Ellen’s been on our radar for some time now (we’ve blogged about her in the past) and we found her on Twitter doing everything successful entrepreneurs do - make a good product, make good connections and make people aware of her. And just like professional Read More

The following is a guest column that offers taxes for small business advice, courtesy of UnderstandingMarketing.com and QuickBooks expert Scott Gregory. For the most part this blog focuses on marketing and public relations topics that pertain to small businesses and entrepreneurs, but since it's tax time we also want to offer a little advice to make tax season a little less stressful. Read More