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Are you an entrepreneur on the hunt for some great ideas on how to do email marketing for small business? Sometimes the best ideas can be found by monitoring the online and digital marketing strategies of some of today’s leading magazine publishing groups. Read More

Editorial calendars work in concert with your story pitching and are a very valuable resource for any entrepreneur, small business owner or public relations professional planning a solid PR campaign during the course of a year. Read More

There are plenty of small business owners that believe they should be doing social media as a form of marketing and customer interaction. But as The Wall Street Journal points out in their latest social media for small business story, there’s growing concern of the return on investment for many of these entrepreneurs. Read More

We’ve written on some pretty interesting small business rewards programs here on this blog. We’re always big proponents of small business rewards programs because people love a good deal. What’s more, people love knowing they’re a part of a program where they can be rewarded – for lack of a better word – for their loyalty towards a specific company. The more you shop, the more you save. Read More

The truth is making money online is hard work. It requires you to put your finger on the pulse of your potential customer's spending habits and preferences to see what they are willing to buy on your site. It requires you to implement online marketing campaigns that will help you monetize the traffic your site is getting, whether it's a single impression per day or one million impressions every h Read More

When Dr. Alan Glazier, CEO and founder of Shady Grove Eye and Vision Care decided in January of 2009 it was time to grow his business, one of the first things he did was launch a social media marketing campaign. One year later, Glazer's Rockville, Md., optometry office is a blogging and tweeting pro, and the results have been nothing short of spectacular. Read More

Branding is ultra important for any small business owner, entrepreneur or even a solopreneur. Some even consider small business branding as the soul of your company since it offers the emotional attachment between a customer and company. I often say branding can reveal the “off the record” conversation two people have with each other when talking about a business. Read More

If and when you ever find yourself in a crisis situation, the best thing to do is come clean, admit your mistakes, apologize, and talk about the steps you’ll take to make amends. Most important, though, is that you must truly show a sincere compassion for those you’ve hurt. I’d rate Tiger’s “performance” during his public apology as a C+ since I wasn’t convinced that his statement came from the h Read More

Despite the tough economic times, conventional wisdom in the small-business marketplace holds that there is always a market for good businesses. One such business is this niche manufacturer of specialty lighting and related products that has continued to post profits right through the recession. Read More

Start-up lessons from Google Buzz. When it was first launched, business pundits crowed about the brilliance of Google Buzz. Jason Calacanis called it "brilliant. Like ground-breaking, game-changing brilliant," declaring that Facebook had "lost half its value." The one problem: While Buzz made a lot of sense as a business move--a way to compete with startups like Twitter and Tumblr--it didn't make Read More