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Many consumer brands target moms because they’re commonly in charge of the household decision making (in fact 72% of women control well over half of the spending in their households). Recent research around moms indicates they’re spending more time with technology – online, on their phone, on their Read More

Just because it’s not Christmas or 4th of July doesn’t mean you shouldn’t be building great, seasonal marketing campaigns. "Mini" holidays, like Valentine’s Day, St. Patrick’s Day, or even the Academy Awards offer ideal opportunities to boost revenue and brand engagement through quick, targeted cam Read More

As moms become more mobile and continue to engage with social media, there is a clear opportunity for brands to connect with moms on Twitter. However, moms may use Twitter differently than the average user and it is important for your brand to strategize accordingly. Read More

What brands need to know about Pinterest is that people, especially moms, are pulling out their credit card and buying things they find on the site. Moms are 61% more likely to use Pinterest and 21% of Pinterest users have purchased something they found on the site. Here’s a few tips for brands tha Read More