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Just about everyday, I read a healthy number of headlines that feature new data on moms: their use of social media, smartphones, tablets, apps, email. The list goes on. I always bookmark the relevant articles so I can reference them later for blog posts or white papers, but it’s time consuming to s Read More

Moms spend 37% of their daily media time on their smartphones and 97% of moms made a purchase on their tablet in 2012. There’s a huge opportunity for brands to provide value to customers through apps, especially to moms. However developing an app, particularly for the first time, is not a simple ta Read More

Moms are more likely than the general population to own a both a smartphone and a tablet. In 2012, 61% of moms owned smartphones compared to 44% of total consumers, and 22% of moms owned a tablet compared to 16% of other Americans. Moms love to use those devices to download apps that save them time Read More

You have the amount memorized by now. $2.4 trillion. The amount of money moms spend in a year is staggering and every brand wants their piece of this enormous market. In order to reap the benefits, brand marketers and agencies must understand moms: what they value, the technology they use, how the Read More

We all know Pinterest is a highly visual, captivating, inspiring social media site that millions of Americans - especially moms - visit and interact with every single day. Many of those users go to the site looking to purchase something. Moms are 61% more likely to use Pinterest and 21% of Pinteres Read More

Moms realize that technology makes their lives easier and they're adopting new technologies faster than the average American. But from the brand or agency perspective, does Mom's increased tech savvy mean you should start a Pinterest page? Or create a new app? Or advertise on mobile? We've compiled Read More

You made the informed decision to create an app for your brand. Once that app is live in the store, how can you maximize the number of downloads it gets? There are currently more than 750,000 apps in the App Store with over 40 billion downloads. Amid all of the competition it can be difficult to ma Read More

Beer, wine and spirits brands make up a huge $197 billion industry, one that inherently overlaps with the celebrations industry, a $38 billion market. In our latest white paper, we analyzed the role of liquor in holidays and special occasions, and here we’re zeroing in on the inextricable link bet Read More

The celebrations market generates more than $38 billion dollars making party hosts a key target among marketers. But what constitutes a party host? Here we will take a look at party host demographics, relevant trends, strategies to reach them and what role the guests play in the celebrations market Read More

Consumers no longer just sit in front of the television and watch a show. Instead, they’re busy emailing, playing games, and searching for content on their tablets, a second screen, at the same time. This presents a challenging opportunity for brand managers and marketers: how can you keep moms foc Read More