BizSugar.com › Social Media › Turning Pins to Profits: Tips for Using Pinterest for eCommerce

We all know Pinterest is a highly visual, captivating, inspiring social media site that millions of Americans - especially moms - visit and interact with every single day. Many of those users go to the site looking to purchase something. Moms are 61% more likely to use Pinterest and 21% of Pinterest users have purchased something they found on the site. The challenge for brand marketers and agencies is how to build an effective Pinterest marketing stragegy that captures the intent to purchase and converts it to revenue.