While formal events like weddings and bar mitzvahs may always have ties to paper, in today’s world many people turn to the Internet for invitations, party planning tools, gifts, greeting cards, and photos memories for their celebrations.
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These stories submitted by Katiepetrillo will be featured BizSugar's homepage
The Evolution of Celebrations From Paper to Digital
Posted by katiepetrillo under MarketingFrom http://www.punchbowl.com 4273 days ago
Tips For Creating an Editorial Calendar for Content Marketing
Posted by katiepetrillo under Online MarketingFrom http://www.punchbowl.com 4278 days ago
Even if you don't stick to it 100%, an editorial calendar gives structure and focus to your content marketing strategy. It also ensures your content topics are timely and spread out evenly throughout the year. Seven posts on SEO in two days just because you're inspired doesn’t mean your audience is
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Open or Delete? How Timing Affects Your Email Marketing To Moms
Posted by katiepetrillo under Direct MarketingFrom http://www.punchbowl.com 4278 days ago
One of the key decisions email marketers must make is what day and time to send their campaigns. This entails an understanding of the best time to send an email as it relates to your customer and industry. Consumers are more likely to open product marketing emails Friday through Sunday, when they h
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5 Things Not To Do When Marketing to Moms
Posted by katiepetrillo under Online MarketingFrom http://www.punchbowl.com 4284 days ago
One of the hottest buzz phrases right now is content marketing. All the big brands are doing it. Sites like Babble, Whole Foods, and Huggies get millions of pageviews every month and marketers are paying big bucks to make sure they figure out what it is and how to do it ASAP.
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How to Make Custom Sponsorship Work For Your Brand
Posted by katiepetrillo under AdvertisingFrom http://www.punchbowl.com 4286 days ago
While traditional advertising isn’t going anywhere, there is no denying that the prevalence of the Internet draws more and more marketers toward digital advertising. A study by eMarketer suggests that digital ad spending will increase more than 15% in 2013. One powerful form of digital advertising
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A Day in the Life: Mom on Social Media
Posted by katiepetrillo under Social MediaFrom http://www.punchbowl.com 4293 days ago
In addition to cooking, cleaning, wiping boogers and playing chauffeur, moms are adding “tweeting”, “liking” and blogging to their daily repertoire. Why? Because in many ways, it makes their life easier (Example: Uploading vacation photos to Facebook to share with the family.) Plus, they feel more
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The A-Team of Real-Time Marketing
Posted by katiepetrillo under MarketingFrom http://www.punchbowl.com 4298 days ago
The blackout at the Super Bowl did more than throw the players for a loop. It caused a stir amongst brand marketers across the country. After the digital dust settled, Oreo came out on top with its “Dunk in the dark” response on social media. But this lighting fast campaign is more than just a knee
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Facebook Contests: Make Sure Your Brand Gets It Right
Posted by katiepetrillo under Social MediaFrom http://www.punchbowl.com 4298 days ago
If your brand is looking to increase your presence and engagement on Facebook, running a contest or promotion may be the answer. However, it is very important to familiarize yourself with Facebook’s official rules regarding sweepstakes, promotions, and contests. It’s usually easy to just skip over
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Why Moms and Marketers Love Celebrations
Posted by katiepetrillo under MarketingFrom http://www.punchbowl.com 4301 days ago
For many of us, celebrating a birthday or holiday is a tradition that we take for granted. You send a card, buy a cake, wrap some presents - its all part of what we, as a society, just do. Over the last ten years or so, however, celebrating has become quite a lucrative business.
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6 Birthday Party Trends Your Brand Should Know
Posted by katiepetrillo under MarketingFrom http://www.punchbowl.com 4305 days ago
When it comes to birthday parties, there’s no denying that 2012 was the Year of the Mustache and the Year of the Owl. While these themes are still popular, new ideas are set to take over in 2013. Birthday party decorations are a constantly changing market because people of all ages look for the la
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