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Information is neutral. It has no opinion and it isn’t inherently good or bad. It’s just information. Regardless of the quantity of it that is available or the speed at which it now travels the globe, it is only valuable or powerful if it is coupled with insight. Read More

There are plenty of “experts” out there both online and off that will tell you everything you need to do to insure that your book is a huge success - Here 5 things I’ve learned that will make sure your book is a failure. Read More

In today’s world people don’t want to follow. They want to participate in the process, to be involved, to comment and create content based on your ideas. We’ve gone from the age of the monologue to the age of the dialogue. Read More

We need to be smart enough to evaluate not just our own mindsets and skill sets, but the environment and markets that we respectively operate in. Uncertainty is either scary or exciting. Read More

If everyone is now an author (or at least it certainly seems that way) then being an author no longer differentiates you. Being a successful author (and success can be defined many different ways) that can garner the attention needed to grow their platform is even more difficult. Read More

In the last two weeks I’ve interviewed a wide variety of authors and thought leaders to gain insight into what they struggle most with. While the range of experience and expertise amongst the group was pretty wide what was most interesting is that the challenges they faced were pretty similar. Read More

Clients don’t want to be confused, intimidated or patronized. They’ve got problems that they need to solve and questions they need to answer. One of the key things you can do as a thought leader is to put some thought into the question and come up with a few answers and variations to those answers Read More

Offering your content in the right modality at the right price point for your market is vital to success. Offering your work in the wrong modality or at the wrong price point is an expensive mistake. Read More

You need to incorporate into your strategy a process to create and take advantage of serendipitous moments. Wait a minute – that sounds like planning for accidents? Exactly. Read More

Many authors and thought leaders have actually subscribed to a “Field of Dreams” strategy for their respective businesses. It's not a "if you build it they will come" market. Here's why: Read More