While every author clearly has content not every author has content that can evolve into a viable business. You must clearly answer the following four questions (and no doubt many more) prior to making investments into your content in the hopes that it has the potential to be a viable business.
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These stories submitted by Kkochenberger will be featured BizSugar's homepage
Do you have content or do you have the potential to build a business?
Posted by kkochenberger under StrategyFrom http://thoughtleadershipleverage.com 4049 days ago
Are you losing faith in your business, mission or passion?
Posted by kkochenberger under StrategyFrom http://thoughtleadershipleverage.com 4049 days ago
Sometimes getting your thought leadership platform out to the world feels like an uphill battle and the stress can really grind at you. Here’s a few things to consider if you’re on the verge of losing faith in your work.
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How wide is your reality gap?
Posted by kkochenberger under MarketingFrom http://thoughtleadershipleverage.com 4059 days ago
There is content that a thought leader or author creates and there is content that the market buys. If what you are creating isn’t getting the traction you feel it should in the marketplace I’d suggest that you do some or all of the following:
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Thought leaders should inspire change leaders
Posted by kkochenberger under StrategyFrom http://thoughtleadershipleverage.com 4059 days ago
If someone else calls you a thought leader that’s truly a compliment. Labeling yourself as one should be a red flag and at least a misdemeanor.
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Can you clearly articulate the impact of your work?
Posted by kkochenberger under SalesFrom http://thoughtleadershipleverage.com 4059 days ago
Make certain you're properly communicating your value to potential clients and how your work can help them resolve their struggles and issues.
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Get your content out to those who care the most.
Posted by kkochenberger under StrategyFrom http://thoughtleadershipleverage.com 4069 days ago
In order to build your brand and get your message out as a thought leader you need to obviously get your content out to the market on a consistent basis.
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Strategy is not the same as goal setting
Posted by kkochenberger under StrategyFrom http://thoughtleadershipleverage.com 4077 days ago
Too many people confuse strategy with goal setting. They are not the same thing and it’s important to understand the difference between the two.
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Are your assets idle? Learn to leverage them.
Posted by kkochenberger under MarketingFrom http://thoughtleadershipleverage.com 4077 days ago
Leveraging your assets and content requires a unique skill set - here's ways to give your content a jump-start.
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Are you doing a great job but of answering the wrong question?
Posted by kkochenberger under SalesFrom http://thoughtleadershipleverage.com 4088 days ago
Spending too much time discussing the validity of your work is actually counterproductive. What thought leaders need to do is be respectful and courteous and answer any and all of the questions that a potential client has, but you also need to help them ask you better questions.
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What do all thought leaders have in common?
Posted by kkochenberger under Success StoriesFrom http://thoughtleadershipleverage.com 4088 days ago
In this article Peter Winick gets you thinking about the traits of super-smart people that we all look up to (aka thought leaders).
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