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One of the most common types of advice we give at Y Combinator is to do things that don't scale. A lot of would-be founders believe that startups either take off or don't. Actually startups take off because the founders make them take off. There may be a handful that just grew by themselves, but us Read More

Each new service created on the Internet is created while keeping users in mind. A simple web page, blog, or application without visitors loses it’s rationale. Choosing PPC and SEO depends entirely on your search engine marketing goals, the time in which you want to achieve them and a budget that y Read More

Search engine rankings are a questionable metric. A few years ago, search engines provided everyone with the same information. Each time a each user searched for a query, the SERPs looked particularly the same for each keyword. Everyone knew the best performing keywords and to be honest, the space Read More