We’ve been talking about video a lot lately, especially how it’s affecting the content marketing landscape for B2B brands. Video is a good way to pare down dense content into more digestible chunks, but it may seem like an unnecessary or overwhelming step if you’re not that familiar with that world
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These stories submitted by Lonelybiz will be featured BizSugar's homepage
4 Reasons Why Your Brand Should Consider a YouTube Account
Posted by lonelybiz under Social MediaFrom https://lonelybrand.com 3931 days ago
3 Ways to Deal with Your Brand’s Intimidating Social Messaging Rules
Posted by lonelybiz under Social MediaFrom https://lonelybrand.com 3931 days ago
We know from experience that social networks like Twitter and Facebook can result in purchases, conversions and other meaningful results for B2B and B2C brands alike. But that doesn't mean that it's easy to craft a social media strategy. The fact is, the spontaneity of social media can be slowed do
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Starting a Brand Ambassador Program from Scratch the Lululemon Way
Posted by lonelybiz under MarketingFrom https://lonelybrand.com 3937 days ago
There are many ways to start building meaning around your product, but there is really no more effective way than empowering individual brand ambassadors to run with your vision and to better their own lives as a result. But if you’ve never done it before, how do you begin?
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Facebook Removes 20% Text Rule for Cover Images
Posted by lonelybiz under Social MediaFrom https://lonelybrand.com 3946 days ago
A recent adjustment in Facebook’s guidelines regarding pages has created a lot of buzz for brand marketers. In case you missed it, the section of Facebook’s cover image guidelines regarding the percentage of text allowed on a cover image has quietly disappeared. It’s important that brand marketers
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6 Tools to Get Your Mobile Site Up and Running
Posted by lonelybiz under MarketingFrom https://lonelybrand.com 3946 days ago
Having a mobile optimized site is a big deal. It opens up your content to a potentially new, wider audience, and it keeps potential readers and customers from getting frustrated while trying to pinch and zoom. Not only that, having a mobile-friendly web presence will put you in good standing with G
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4 Best Practices for Video Email Marketing
Posted by lonelybiz under MarketingFrom https://lonelybrand.com 3957 days ago
Still using static images in your email blasts? It might be time to switch up your format. Research has shown that video and e-mail marketing can increase CTR by more than 90%, not to mention drive traffic to your YouTube account. If done right, video in emails can be extremely effective. What do y
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3 Ways Burberry’s “Kisses” Spurs User Engagement
Posted by lonelybiz under MarketingFrom https://lonelybrand.com 3959 days ago
Burberry and Google caught tech writers’ and marketers’ attention a couple of weeks ago when they introduced their joint “Kisses" project. The app/site allows users to capture their own kisses via a webcam or touchscreen device and then send them with a personalized message to loved ones. It’s a cl
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Celebrate Customer Birthdays with These 2 Email Promos
Posted by lonelybiz under MarketingFrom https://lonelybrand.com 3966 days ago
Customer retention is extremely important, and an easy way to demonstrate how important your customers are to your brand is to craft email campaigns based around their birthdays. They illustrate that you care, that you remember them, and they give them reason to remember you, too. Depending on what
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4 Ways to Prevent Email Crises
Posted by lonelybiz under MarketingFrom https://lonelybrand.com 3967 days ago
The German branch of PayPal had a bit of a crisis on its hands when an incorrect email went out a little over a week ago, telling customers that 500 EUR had been deposited into their account as part of an ongoing contest. Although it’s been tapering off, the PayPal customer service and social medi
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Serving Customers with Local Promos Courtesy of Geotargeted Texts
Posted by lonelybiz under MarketingFrom https://lonelybrand.com 3972 days ago
Forget LivingSocial and Groupon, the latest in local promotion tools involves spurring conversion by serving customers geotargeted SMS messages. The brand sending out the texts simply asks customers to opt in, and then customers are served SMS-based promos when they’re within range of the business.
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