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Finding new customers is great, but keeping old ones and turning those new customers into loyal buyers is even more important. Customer retention is the name of the game and the better yours is, the more profitable your brand will be. How so? Check out these stats. Read More

If you thought mobile purchases were just for Millennials, think again. A new study from Alliance Data found that over half of the mom Internet users they surveyed use a smartphone or tablet as part of their shopping process on a weekly or daily basis. What are they shopping for? 56% use a smart de Read More

So, you’ve developed a great app that has been getting consistent downloads and good reviews. Your next hurdle? Keeping those users interested and coming back for more. Sometimes that requires reminding users that they downloaded your app for a reason in the first place. This is where strategically Read More

With every day that passes, it seems like yet another health or fitness-focused startup is throwing its hat into the social ring. This is great for users looking for a variety of apps and gadgets to help them get fit, but it’s also an area that could stand to use more authoritative names. It’s pote Read More

Does your brand revolve around cooking, food, nutrition or fitness? Then you’re in luck! According to a new study by Azntaiji Multimedia and SocialRadius, most Facebook searches are about those four topics. Of course, since there are pages and pages of brands aiming to be the most authoritative acr Read More

Social media contests have quickly become an effective way to boost engagement and brand awareness. So much so, in fact, that sites and services have been created around them in an effort to make the experience as smooth as possible. No matter what kind of contest or promotion your brand hosts, tho Read More

It’s easy to turn super fans of your brand into customer advocates, but it’s a much more difficult task when it comes to winning over the critical and disgruntled. In order to smooth over such a situation (especially when it starts to spill into the social realm), there are four steps you should ta Read More

Looking to revamp your YouTube channel page? Now is the perfect time, as YouTube has just introduced a new format  for channel pages. Here are the major changes to take note of, with Indy Mogul as our guide. Read More

Recently, we highlighted ways that brands could recognize and reward their fans for free. Some readers were more anxious to see these techniques used in real social life, so we did some digging and found brands that are doing exactly that. Did you miss our original post about rewarding your social Read More

Ever since changing the layout, pricing system and products carried by their stores, JC Penney has alienated many of its previously loyal customers. The company’s execs are well aware of this, and this week they began a number of measures designed to draw feedback from their customers in hopes of f Read More