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We know that mobile search and local business were made for each other. Research has shown that 61% of users make local searches from a mobile device, and that a good percentage of them are looking for professional services. A recent study found that in the past year, 21% of mobile users searched f Read More

Amex Sync has made a huge step forward in the world of social commerce, one that could help turn social media campaigns into actual purchases. American Express has partnered with Twitter to allow followers to make purchases via Twitter just by using special hashtags. Read More

Although marketers are right to concentrate their efforts on the big three search engines, the truth is there are still users using search engines that you may have forgotten about. Depending on your brand and your marketing budget, it could be worth it to give a second-tier PPC campaign a try. Her Read More

If you’re no stranger to digital paid media then you’re probably no stranger to the AdChoices icon that often accompanies ads you’ve been served. Although the AdChoices icon has been around for awhile, it will soon be introduced to ads that haven’t previously carried it — Facebook Exchange ads. Read More

Newsletters are a great way to keep in touch with your customers, but if you don’t have exciting or interesting content to share, it can be extremely difficult to get them to read your blasts. Sometimes, the trick is to create intense and creative short-term campaigns that are designed to engage an Read More

Although both the San Francisco 49ers and the Baltimore Ravens were major winners in the social space this week, the accounts that caught our eye were the ones that took the most unexpected part of Sunday’s game and turned it into a humorous branding opportunity. The power may have gone out, but th Read More

Social media has evolved into a natural extension of the customer service process. Now, instead of turning to contact forms or phone numbers, frustrated customers are quick to write a tweet or Facebook wall post to voice their problems. Although this can be easier and more convenient for customers, Read More

How do we love Valentine’s Day? Let us count the ways… In addition to being a great opportunity to market products and services, Valentine’s Day also gives brands an opportunity to try out some clever marketing techniques and put together some creative imagery. Be our valentine, and check out a few Read More

Studies have shown that it’s more expensive to acquire a new customer than to keep a current customer. Of course, in order to keep those current customers, brands have to make sure that they’re satisfied and willing to come back again and again. The easiest way to do this is to gather feedback from Read More

They’ve been a staple for print advertising for years, but as more and more advertising dollars go to the digital space, advertorials are also making the digital jump. Although they can be a great source of publicity for the sponsor and the host, they can also cause problems if no guidelines are in Read More