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Fans loves brands, but that doesn’t mean that they want to be connected with them at all times. And it definitely doesn’t mean they want them overloading their news feeds. Research from eMarketer and SocialVibe found that one-third of US-based Internet users who cut social ties with a brand did so Read More

Social sites like Twitter and Facebook have become the go-to place for fans and consumers to interact with brands, but it can be difficult to engage them in an extended, meaningful discussion. We’ve discussed how to tackle this task on Twitter through the use of hashtag chats, but the nature of Fac Read More

We’ve all been there — your Facebook campaign fell flat and you have no idea why. The truth is, the tricky nature of the beast that is Facebook has felled many a campaign, and because it offers so many free and paid marketing opportunities, it can be difficult to pinpoint what exactly went wrong. S Read More

Twitter is an excellent resource for brands, but without followers, you’re simply speaking to no one. Creating engaging Twitter content and providing great products and services isn’t always enough to win you followers, though. In order to find new followers, you often need to take the initiative t Read More

Once Christmas has passed, New Year’s Eve comes and goes so quickly that it can be difficult to plan a promotion around it. All it really takes to create a great New Year’s promotion, though, is a little forethought and planning. You can easily get your brand off to a great start in 2013 with a cre Read More

The popularity of flash sites like Rue La La, Beyond the Rack and Fab has grown exponentially in the last year, inspiring many brands — both well-known and lesser-known — to partner up and offer their products through them. Of course, brands can still reap the benefits of a flash sale by simply hos Read More

One of the biggest obstacles a brand tackles is getting consumers to see it as something more than a faceless entity. Giving them a face to associate with the name they know makes it more personal and something they can more easily relate or react to (think Steve Jobs and Apple or Marissa Mayer and Read More

It can be difficult to get customers to engage with your brand, especially if your product or service is something your customers don’t interact with on a daily basis — like insurance. So, if you can provide your fans and followers with services that they can use directly on your Facebook profile, Read More

Infographics have dramatically increased in popularity in recent years. So much so, in fact, that entire sites have been dedicated to them and sites likes Mashable highlight them in article titles. But creating them can be harder than it seems. If you want to create an attractive, effective, sharea Read More

Hotels from Motel 6 to Hilton quickly embraced the social space, and with good reason. A study found that the Lenox Hotel’s social media promotion generated $55,000 in revenue and 257 room nights. If you want fans and followers to keep coming back to your hotel’s Facebook account, though, it’s impo Read More