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Ever since the introduction of the Facebook brand page, there’s been a lot of discussion about the best days and times to schedule posts. The truth is, it’s difficult to make accurate assertions when the interaction and engagement rates vary so much from industry to industry. Read More

Pinterest was the social media darling for every brand last year, and although its community continues to grow, many brands have reduced the time they spend on it. Maybe they jumped on the Pinterest boat too quickly, maybe they didn’t discuss their goals — whatever the case, brands can easily regai Read More

Promoting a non-profit can be tricky. The relationship between the brand and the volunteers/supporters is different from, say, a fashion brand and a consumer. Although both depend on a certain amount of loyalty between the brand and the consumer, a fashionista will probably frequent her favorite st Read More

When you think of holiday-themed promotions, you probably think of holidays like Christmas, Valentine’s Day and Labor Day…but you probably don’t think of Groundhog Day. Even though it has become more of a quaint tradition than a retail holiday, that doesn’t mean that your brand can’t take advantage Read More

Alright, you’ve seen the benefits of having a SMS marketing campaign through examples set by other brands, and you’ve decided to adopt it for your own marketing strategy. The problem is, you’re really not sure how to get started. It might seem intimidating at first, but once you’ve got a few guidel Read More

No brand wants to see an email subscriber go, but it’s important that the process is made as simple as possible. Why? Because more and more email services are taking the task of unsubscribing out of the recipient’s hands. Rather than give the power to email services to classify messaging as Junk or Read More

Mobile and web apps are often placed in the “low-commitment” product category – that is, they are either low-cost or free and require a minimal amount of personal information from the visitor. But that’s no excuse to neglect the landing page. This one page is your opportunity to convince users to d Read More

Although augmented reality (AR) can be fun to experiment with, what value does it really have for a brand? As it turns out, it can be an incredible resource for the right brand. Three major brand industries can benefit from the adoption of AR apps and site features. Here’s a look at a few of those Read More

Hashtags are a great way to open your tweets up to an audience your account may not be reaching otherwise. But it can be tricky terrain to navigate. We’ve seen themed hashtags backfire for many a brand in the past (need we mention the McDonald’s shamrocking debacle?), and we’ve seen brands grab hol Read More

More and more brands are expanding their digital marketing efforts to the wonderful world of YouTube. Fashion brands are using it to give fans a preview of their latest lines, and make up and home improvement brands are using it to post how-to videos. But many are also making basic mistakes that ar Read More