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The jury may be out on the effectiveness of meme marketing, but that hasn’t stopped brands from Starbucks to “Futurama” from embracing it in all of its glory. Memes aren’t right for every brand, but if you think they might bring some extra attention to your brand’s social presence, here are some th Read More

As the social media realm becomes more and more visual, it becomes an even better home for fashion brands. It’s natural for fashion brands to gravitate to sites like Pinterest, but there are some apps and features that brands can use in their Twitter and Facebook accounts that they might not be awa Read More

When it comes to maintaining an effective and engaging social presence with your brand, approaching them with a united, focused vision will give you the best results. We’ve covered ways to get your brand’s Facebook page ready for the holidays, and ways for brand marketers to get the most out of Twe Read More

Facebook Ads can be a great way to reach current and new fans and customers, but they can be a budget drainer if you take the jump without a plan of action. Fortunately, there are a few easy to follow best practices that can exponentially increase your ads’ effectiveness. Read More

It can be a chore trying to monitor your brand’s Twitter interactions and mentions, especially if you’re attempting to do it using only the official Twitter client. Fortunately, for those of us who need something with a few more bells and whistles, and an interface that just invites multitasking, t Read More

When customers are confused about a purchase, unhappy with a product, or have any general e-commerce concerns, they are quick to look to a brand’s social media outlets for answers. As customers turn more and more to Facebook than customer service hotlines or forms on a brand’s official site, brand Read More

Although many brands have turned most of their attention to marketing to fans and followers via social sites, email marketing remains one of the most direct and effective ways to reach and engage customers. In fact, best practices for email marketing have simply changed to include the opportunities Read More

According to recent research by Invesp, online holiday sales account for a hefty chunk of e-commerce sales. It’s estimated that online holiday sales will account for 24.3% of total e-commerce sales in 2012. Invesp also identified the five factors that most influence holiday shopping. Here’s how you Read More

Target has already announced the launch of its QR codes for the season’s hottest toys, and brands have been warned about consumers’ desires for mobile-optimized sites and/or apps, but what else can brands do to prepare for the holidays? Here are six social media-based tips to explore for your brand Read More

The remaining days and hours in a campaign or project can be excruciating. Whether it’s an attempt to secure those last few essential pledges on a KickStarter campaign, or a mad scramble to get those final few votes in an online/social contest, it can be difficult to reach out to potential supporte Read More