Adding an AdWords campaign to your pay-per-click strategy is a great way to bring more traffic to your site. Research has shown that sponsored results account for 64.6% of all clicks, and 89% of traffic generated by the search ads is new traffic outside of organic search. If your brand has already
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4 Ways to Get More Out of Your AdWords Campaign
Posted by lonelybiz under AdvertisingFrom https://lonelybrand.com 4144 days ago
Handling a Social Media Gaffe Gracefully
Posted by lonelybiz under Social MediaFrom https://lonelybrand.com 4145 days ago
The timely and dynamic nature of social media attracts brands and fans alike, but the ability to make quick, off-the-cuff updates also increases the chances of making mistakes and messaging blunders. Ill-conceived posts and innocent mistakes can lead to immediate backlash from fans, followers and c
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Crafting the Perfect Subject Line with 3 Essential Elements
Posted by lonelybiz under Online MarketingFrom https://lonelybrand.com 4148 days ago
We’ve tackled the subject of email marketing and the words you should avoid in order to boost open rates, but it’s still no easy task to craft the perfect subject line. We referred to data from our pals at MailChimp to help us figure out what elements are necessary to create the perfect subject lin
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2013: The Multichannel Challenge
Posted by lonelybiz under MarketingFrom https://lonelybrand.com 4148 days ago
Happy New Year, everyone! 2013 may have just arrived, but it’s already preparing to throw obstacles our way. Following an increase of purchases being made through search engine-based queries, social media, mobile apps and direct site transactions, 2013 will be the year of the multichannel consumer.
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Attract Attention to Your Content with Imagery
Posted by lonelybiz under MarketingFrom https://lonelybrand.com 4148 days ago
Your content may speak for itself, but there’s no question that the message becomes amplified when paired with an excellent visual aid. Having a great image to accompany your content, be it a white paper or blog post, also gives you the ability to use it to promote your content through visual mediu
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5 Steps to Creating a Better Press Release
Posted by lonelybiz under Public RelationsFrom https://lonelybrand.com 4155 days ago
You pride yourself on your excellent email-crafting skills, and your social media skills are second to none. But now you’re faced with the intimidating beast known as a press release, and you’re not sure how to craft it well while garnering all the attention you and your brand want and deserve. Bel
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Essential Elements to Bring Clicks to Your Ad
Posted by lonelybiz under AdvertisingFrom https://lonelybrand.com 4162 days ago
An essential part of any digital marketing strategy is good old online ads. As Internet users we may have a love-hate relationship with them, but there’s no denying that ads can can really drive traffic to a site. Of course, that efficacy depends on the design of the ad in the first place. There ar
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Steer Clear of These Subject Lines for B2B & B2C Email Marketing
Posted by lonelybiz under MarketingFrom https://lonelybrand.com 4163 days ago
The biggest challenge of email marketing is creating an interesting subject line that actually intrigues readers enough to make them open your message. Of course, depending on whether you’re a B2B brand or a B2C brand, the words you use in your subject line can make or break your attempt. So, what
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The “Do”s and “Don’t”s of SEO
Posted by lonelybiz under Online MarketingFrom https://lonelybrand.com 4164 days ago
The ever-changing nature of SEO can make search engine and content marketing difficult to conquer. To improve your odds, it’s better to embrace long-term improvements than to jump on trends that could be a detriment to your brand. What are some simple changes you can make to appeal to the new syste
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Expand Your Network with Google Plus Communities
Posted by lonelybiz under Social MediaFrom https://lonelybrand.com 4165 days ago
Although there still seems to be a lot of debate over how many active users are actually on Google Plus, there’s no denying that if you’re in the right industry, you can definitely find an audience on the network. With the introduction of the Google Plus Communities, brands and brand marketers have
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