BizSugar.com › Customer Service › Establishing A Twitter Customer Service Account for Your Brand

Social media has evolved into a natural extension of the customer service process. Now, instead of turning to contact forms or phone numbers, frustrated customers are quick to write a tweet or Facebook wall post to voice their problems. Although this can be easier and more convenient for customers, this can lead to headaches for brands if a workflow isn’t in place. We recently tackled the issue for Facebook, but if you’ve noticed that your Twitter account is beginning to receive a number of customer service-related posts, it may be time to establish a separate customer service account. Here are three steps to take to make sure that customers can find and connect with that account quickly and easily.