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Suboroto Bagchi is a first generation entrepreneur who went from being a clerk in a government office to the founder of Mindtree Consulting, one of India’s biggest success stories in information technology. His book, “Go Kiss the World” chronicles his entrepreneurial journey and is peppered with f Read More

Sabyasachi Mukherjee graduated from NIFT (National Institute of Fashion Technology) with three major awards and has been making waves with his designs in the world of fashion since 1999. A master strategist who has dared to be different, I feel there’s a lot that entrepreneurs can learn from Sabyas Read More

My blog was born out of my fascination with customized products and services and that’s why this post talks about “signature style”. Speaking of designers and customized goods the one thing that comes to mind is the concept of signature style. What is signature style and why should you even bother Read More

Here is a look at Rithika’s foray in to entrepreneurship and a glimpse in to her vegan food venture, very aptly called, “The Green Stove”. Read More

Product, price, physical distribution and promotion…the 4 P’s of the marketing mix but I’d say…people, people, people and people are the 4 P’s revisited. Read More

Curiosity is the reason behind many an innovation and here’s how it can save a business that is in dire need of revival… Read More

Would you like to set up a business that has more to do with people and less to do with products? Do you like creating bespoke experiences that cannot be quantified in units nor expressed in terms of money? Read More

Are you looking for ways to make your mark in business?Do you believe a big budget and a huge marketing campaign are necessary for business success? Read More

Forging win-win relationships as a positioning strategy for business might sound a bit run off the mill but here is a case study that goes to prove that it is a great way to cash in on a niche… Read More

People, passion, perseverance and purple cows…an odd combination, right? Not really I would say. They are in fact at the core of any great business plan. Here’s how… Read More