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Twitter can be used by small businesses working on a tight budget to promote products and services while informing people about new developments Read More

Coming up with a good business idea is not all that difficult. The challenge lies in determining whether that idea is the right fit for you. There is no one size fits all rule here but just some pointers to help you figure out whether this idea you are toying with or committed to is the right thing Read More

Today I’m breaking away from my usual style of writing; I want to write something different yet related to doing business. I think movies are inspired by life and life inspires movies. The relationship works both ways. Books are inspired by life and sometimes books are turned in to movies.
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There are plenty of reasons to think it's a tough time for small businesses. The economy is still in dire straits, industries are more competitive than ever, and nobody has enough capital to make getting an idea off the ground a guarantee. That's where social media comes in to help your small busin Read More

Are you looking for a low cost but high impact tool to market your products? Then pop up retail is something you should try. For small business owners seeking to cut costs and generate curiosity pop up retail is just the thing Read More

Using Facebook for business is not something exactly new anymore. Brands and businesses are all using the power and reach of Facebook to engage with and influence a large audience base. This post is for those of you who are running small businesses from home and really don’t have the budget to adve Read More

It's the stuff nightmares are made of. You make a purchase online only to open your credit card statement a month later to find out that your identity has been stolen. Imagine finding that someone has used your good name to buy vintage Barbie dolls and toy trains. No one wants to have to deal with Read More

As a small business owner brand building can be a challenge especially if you have limited resources and big goals. Creative brand building is an exercise which lets you achieve big goals without stressing over how much it is going to cost you. Here are 3 power packed ideas for branding with stor Read More

In times when social brands are all the rage it is often said that in future all businesses will be social businesses. If you want to up your brands social quotient then you need to go “social” and I by that I don’t mean you need “social media marketing”. What I do mean is you have to work toward Read More

Social media marketing can be one of the most effective options available to businesses wishing to market themselves and their products online. Unfortunately, in many cases, trying to make sense of the data produced by social media marketing can be more challenging than setting up the marketing cam Read More