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I recently published my own book on branding on Amazon. As I wrapped up this little guide to branding I thought I should write a post to leave you with something to inspire you…some interesting brand names which I hope will set you thinking in the right direction about your very own brand name. I Read More

With spiraling growth of E-commerce in India the trend has heralded the arrival of many a web entrepreneur and the Entrepreneur Spotlight for April 2012 is on one such interesting venture and its founders. “Footsy”, a fresh new venture with Pooja Mehta and Seema Seth at the helm of affairs is all s Read More

Working from home comes with some amazing perks: slide out of bed, enjoy a relaxing breakfast while reading the paper and taking the morning headlines, and saunter over to your home office. Yes, it is as good as it sounds. Read More

The business signs are some great advertising tools, which can help a business owner to drive traffic towards his or her business. As you already know, creating a suitable sign for your business is a very important thing. This is because the business sign delivers a truly valuable “ambassador,” whi Read More

It's the one thing that can take down even your most hard working employee: it's the dreaded common cold. While it happens to the best of us, it substantially slows down productivity—and there is no time for slowed productivity when your business is still in its infancy stages. Not to mention that Read More

Everyone who has spoken of recession and economic problems recently has spoken about Greece. However, in every problem lies an opportunity and some of Greek’s entrepreneurs have done just that found the silver lining in the black clouds looming large over the economy. Here are 4 important lessons w Read More

Running a business is not easy but it doesn’t have to be difficult. Low investment in business might sound like a distant dream but take it from me it’s not. It is in fact quite achievable and with some thought and a little planning you could set up your business for little or nothing. Read More

When you own a business, it can get crazy at times. There are so many things to things to do. You have to keep track of your products, your employees, your profits, your losses, etc. The list is endless. But you can make your business run smoother by implementing these suggestions. Read More

With so many social networks to choose from, it seems easy to decide where you should be. The popularity of Facebook and Twitter has caused many companies to gravitate in that direction. Blogging has also become important, and is now widely considered a necessary addition to every marketing plan. N Read More

Brand building can be quite a daunting task, considering the intense competition in local, regional, national and international markets. Carving a niche with a unique brand name that’s easy to remember and makes a mark is far from easy yet it isn’t rocket science. Knowing what your brand attributes Read More