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The ability to market your products or services is the very essence of business. Very often businesses tend get wrapped up with matters like branding, advertising, pricing and promotion and they lose sight of what really matters. Buying decisions are interplay between demand and supply and here are Read More

You’ve been contemplating starting a business, but with the economy the way is it, do you think you can make it? Here are five great motivations to start your business today. Read More

Looking for ideas to run a business? Scouring for a brand name? Want to design a logo or compose a jingle for your venture and don’t have the money or the expertise to do so? Well most small businesses suffer from these deficiencies and crowd sourcing might just be the way out. Here’s how you can m Read More

If you’re one of the brave ones who are going at it alone or with a relatively small workforce, here a few tips to make sure your business thrives. Read More

Although the percentage of female higher-ups has slowly grown over time, women in professional positions of power are still hard to come by. Fortunately, many women are choosing to start their own companies or are defying the odds by beating out male candidates for some of the most sought-after pos Read More

The Entrepreneur Spotlight for February, 2012 is on Aditi Babel, the spunky lady behind AB, a unique venture that celebrates her skill and passion as a graphic designer and a book artist. Here is a look at Aditi’s entrepreneurial journey Read More

Tax Act, H&R Block and Turbo Tax have been heavily promoting their services for the past month. This can only mean one thing— tax filing season is here. While some may have spent a lot of capital getting their start-ups off the ground, entrepreneurs and small business owners alike may just be able Read More

Constructing a digital media campaign that sells and grabs attention by no means classifies as an easy task. Creativity, out of the box thinking and a need to stand out must drive your digital media campaign to grab eyeballs and win hearts all at the same time. Here are the 5 C’s that will help you Read More

Branding is applied psychology and in this lays its allure and impact. I have written extensively about branding and brand building and I believe there is a key to succeeding at branding as a function of marketing. That key is creativity!
Well creative and innovative branding is something that d Read More

Are you a small business owner who is looking for a creative platform and funding for your business? Would you like to test the waters without investing all your time and energy in developing products and services? Then Kickstarter is just the place for you. Here are 4 reasons why Read More