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The first things that we tend to think about when optimizing a web page are the meta tags and the content on the page. While those are important aspects, we can’t forget about the URL. The search engine spiders and our website visitors look at those, too. When developing a website it’s important to Read More

The worlds of SEO and social media were rocked the other day when Bing announced they will incorporate Facebook data into their search results for the most personal social-search integration to hit the web. What does this mean for the user? If you search for something on Bing and are logged into yo Read More

If you’ve been working on an SEO campaign and are starting to see in an increase in traffic, but not many more conversions, it might be time to take a look at your website. SEO is a great way to get more visitors to your website, but ultimately you want them to do something once they get there. Tra Read More

Some would say that the more followers a brand/company/person has on Twitter, the better. While quantity is important, I would argue that the quality of those followers is going to be more heavily weighed than the quantity. Just like anything else deemed important for SEO, once the search engines s Read More

Social media marketing is one of the more recent additions to SEO. In the last few years it’s grown from an online medium reserved mostly for college kids and early adopters to an integral part of Fortune 500 companies’ marketing strategy. It seems that every business and brand has at least a Faceb Read More

Across most industries, both B2B and B2C, social media has become a necessary component of an online marketing strategy since millions of people access social media sites every day, and often numerous times a day. While many companies have learned how to “do” social media well, others continue to s Read More

The benefits of distributing a well-written and newsworthy press release are pretty straightforward. But it’s very easy to only look at them from an SEO perspective. This is a very dangerous thing to do! Yes, online press releases can have an effect on your SEO, but in the effort to make a press re Read More

I had been working with this ecommerce SEO client for 4 years (who I shall refer to as Client X throughout this post) that had decided they wanted to do a site overhaul. I was all for it at the time and really excited for the opportunities brought on by the redesign. The site definitely needed to u Read More

“It’s all about social media these days.” “You need to have a social media presence to remain relevant.” “How are you utilizing social media for your business?” Website owners have heard it all, and many have gotten caught up in the social media whirlwind. While it’s certainly true that social medi Read More

Have you found yourself with a reputation management or social media disaster mess? Don’t worry, these things happen to companies large and small. Social media is a new place and many businesses are still trying to learn the ropes and grasp the concepts in order to leverage the space to build their Read More