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On Thursday 25 March 2010, people in hundreds of cities around the world comes together offline to have fun and create awareness while raising money for the important cause of sprading education. Concern Worldwide has been selected by Twestival to be the recipient of our efforts because of their comprehensive and well respected approach to education.
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According to the 2010 Digital Hate Report, put out annually by the Simon Wiesenthal Centre for Tolerance, the Internet grew 20 percent uglier last year, with terrorists and racists remarks increasingly turning to social media sites such as Facebook and Twitter. Worst of all, these messages are targeted at children. The centre aims to assist law enforcement, public officials, educators, parents an Read More

When I first was introduced to StumbleUpon by a mutual friend, I knew immediately that this is a fantastic way to discover new websites related to my interest. Read More

According to Alexa, Facebook has overtaken Orkut in India as the largest social networking site. Given the massive growth rate of Facebook, it wasn’t long until the previously mentioned happened. Indeed it was the same thing for Southeast Asia where it overtook Friendster in 2009. Then, Facebook was the number eight most visited website while Friendster ranks third.
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The Pantless Knights have done it again, this time with a new video titled “The New Dork.” It is a parody of Jay-Z and Alicia Keys’s “Empire State of Mind” that pays tribute to entrepreneurs, hipsters and computer scientist.
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Do we value the opinions of our friends on the internet? An article by the Ad Contrarian suggests that about 75 percent of us do not trust friends as ‘credible sources of information about products or companies’. The implication is that companies may need to re-evaluate their approach on the internet; after all, why tap into online marketing if it cannot drive consumer spend?
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Amongst the local universities in Singapore, there’s only one that caught my attention; Singapore Management University (SMU). With the rise of popularity in using social media, SMU took that in their stride and naturally went on to set up a Twitter and Facebook page account; SMU Admissions and @SMUadmissions respectively.
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I’m sure everyone by now has heard of Google; the world’s preferred search engine. They are a multinational public cloud computing and Internet search technologies corporation who hosts and develops a slew of Internet-based services and products such as Google Buzz.
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Sure, the numbers look impressive in the year 2008 to 2009 contained in this visualization but what happens if the Apple iPad hits the store in the coming months this year? A few people are quick to rebut that the tablet isn’t the same as a netbook.
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In an effort to find out the effectiveness of social media in terms of achieving various target business objectives; such as increasing product or brand awareness and increasing sales revenue, Marketing Sherpa has released a new chart to demonstrate the above objective.
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