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Just because your company is selling to a national market, doesn't mean that you should be ignoring local signals. Good local links provide context and lend authority to your site's authenticity and general footprint. Taking into account the amount of sales that local visibility can provide, you sh Read More

Not all franchise opportunities are created equal. Getting started with a franchise opportunity might seem like the easier path to small business success and performance, but you should be aware of these key points before making the investment. In addition to the details, a wide angle view of the e Read More

A quick summary of the four main visual aspects to contemporary online marketing. Although the title suggests a millennial specific strategy, it's probably more a guide to the necessity of adapting to modern marketing techniques in an age of abundant bandwidth and ever changing apps. Read More

Some essential points to remember when creating online ad copy. It may not really boil down to a formula, but structuring your creative process will help create more effective results. Read More

This infographic defines the modern mobile worker. Mobile work doesn't just refer to people who travel the country or world doing their jobs. Managers can increase engagement by allowing employees to become mobile within the office. Read More

It looks like the answer is, it depends. Although failure rates are better than they used to be, the type of business startup and the industry you are in, makes a difference. As the author concludes, the numbers also fail to take into account the differences between entrepreneurs and their relative Read More

As workers are putting in longer hours and performing creativity- and knowledge-based duties more than ever, the office has become a venue for personal expression, rather than a purely functional space. In this month’s news aggregate, we explore how new research and the experiences of A&D professio Read More

Five common sense tips to keep in mind for every client interaction. Not only does good customer service retain your hard won patrons, it has the potential to increase business via referral and word of mouth recommendations. Read More

Research is constantly demonstrating the importance of the office to employees and its impact on employee engagement, retention and productivity. In this month’s news aggregate, we highlight five stories that emphasize the office’s role in creativity, connection and collaboration among teammates. Read More

A nice list of bigger companies using Instagram to maximum advantage. Includes a couple paragraphs about how and why they are doing it right. Read More