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By now, you probably saw the iconic image that will ultimately depict Barack Obama’s 2012 re-election — the president hugging his wife with a warm, relaxed look on his face. The release of this picture, which is now the most viral photo ever, according to TheDailyBeast.com, can be considered the gr Read More

A recent eMarketer article showed some very revealing data about social media marketing that should greatly impact the way marketers are using social networks. The article cited different studies which show that when it comes to social media, generally, marketers are overly abundant, overly aggress Read More

Last week, Tnooz reported on a new application called MeetMeIn, which was recently released by a German hotel management company and is currently being tested on select hotels in Germany. The app serves as a portal for hotel guests to find useful information relevant to their stays, as well as a ha Read More

Business owners who are considering online marketing should integrate a strong social media campaign into their marketing plan. Social media can enhance the benefits of a solid online marketing plan and help build brand awareness. Read More

Businesses worldwide have adopted social media strategies and now regularly post, pin, tag, tweet, update, etc. There are many approaches to take while crafting a successful
social media strategy, be it a rigorous program or a more casual commitment. Regardless of how the strategy is comprised, on Read More

I believe in grammar: I abide by its rules, and I truly appreciate the confines of editorial guidelines. Our society’s rampant reliance on social media, however, is changing these rules. Language is ever-evolving, and like it or not, “correct” usage is often determined by “common and accepted” u Read More

The next post in our 2-part series on the best way for an independent hotel to market itself in the digital space will place a focus on search-engine optimization (SEO). When a new website, quality content, and convenient updating are linked with SEO, there is ample opportunity for success. There a Read More

Many small business owners are familiar with the importance of being listed on online review sites like Yelp and Google+ Local. But between managing online listings and the various tasks associated with owning and operating a business, it can be overwhelming to keep up with all of the best practice Read More

Anyone who has ever posted on Facebook knows that it can be tiresome to sort through individual posts to find what you’re looking for. The “real gems” can often get lost in a stream of off-topic comments from well-meaning friends. Tout’d, the social media platform for swapping recommendations with Read More

The focus is on Las Vegas in the next part of this blog series. With many hotels behind the curve on adapting social media into their marketing strategies, there are many properties doing a formidable job. Las Vegas is one city with a lot of potential for good practices on Facebook’s Timeline. With Read More