BizSugar.com › User › reneeradia › Upcoming

The best online marketing strategy is one that effectively enhances each online marketing component to its fullest potential. In this day and age, it is simply not enough for a hotelier to think that a website redesign six years ago is sufficient, or that a stale Facebook page set up a year ago is Read More

I attended a panel on location-based and geosocial marketing in Los Angeles this week as part of Social Media Week. The panelists were from a variety of companies and their positions ranged from CEOs, to analysts, to digital strategists. They discussed the current state and the future of location-b Read More

TripAdvisor alleviated its review process more than ever last week when the popular travel website released its newest widget for hotels. The widget, called the Full Review Form, is a nice addition to TripAdvisor’s pre-existing widgets that encourage users to leave reviews with an inset on the hote Read More

Popular photo-sharing, social-networking site Pinterest released its highly anticipated Android app on August 15. With Android smartphones comprising 68% of the worldwide market and Pinterest itself seeing over 10 million unique monthly visitors, many wondered what took so Read More

Because mobile is undoubtedly here to stay, hoteliers are investing more than ever before into mobile sites or apps for their properties. It may still be difficult for some to see the value of a mobile site for a hotel. They might think that as long as they have a regular website, it can still be o Read More

After recognizing hotels in both LA and NYC for their best uses of Facebook’s Timeline features, it’s time to see how hotels in the Windy City are faring. Despite more hotels embracing social media, there are always those few that stand out and shine above their competition. After the J.D. Power an Read More

Many hotels are remodeled every few years in order to stay up-to-date and in-tune with the latest styles and technologies. In this day and age, this exact same mentality should be applied to your hotel’s digital property – your website. The web is constantly changing and to stay on top of current t Read More

When it comes to every business, having a website is imperative to improving your businesses’ prospects and ensuring that you do not lose out on any potential sales or opportunities to generate more revenue. In this digital business age, most businesses have a website but lack the resources or eve Read More

For your typical hotel, creating and maintaining a social media presence is hard enough, but growing your network can be even harder. It can be challenging for some hotels to convert even their most loyal guests into fans online. So how can you get guests that like your hotel to in turn Like you on Read More

A new study from Buddy Media was released this week that provides helpful insight for social media marketers. The study examined 320 Twitter accounts from the world’s biggest brands, and while these brands are not specific to the hospitality or hotel industries per se, some of the findings and stat Read More