LinkedIn surprised users this week by updating its company pages with a few features that marketers will find valuable. Taking a page from Facebook, the popular business social network has released new metrics consisting of engagement, follower statistics, and demographics. The site also now offers
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These stories submitted by Reneeradia will be featured BizSugar's homepage
Marketers Enjoy New LinkedIn Metrics & Targeted Updates
Posted by reneeradia under Social MediaFrom http://www.e-marketingassociates.com 4537 days ago
Top 10 Hotel Websites - Respond & Win Starbucks Card!
Posted by reneeradia under Online MarketingFrom http://www.e-marketingassociates.com 4546 days ago
If you read our blog on a regular basis or have ever come across one of our articles, you’ll notice we rarely, if ever, promote our own services as a company. We don’t use our blog to plug ourselves but instead discuss digital marketing trends that often focus on the hospitality industry since we c
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Bitly Redesign: More Social, Yet More Complex
Posted by reneeradia under Social MediaFrom http://www.e-marketingassociates.com 4558 days ago
Popular link-shortening site Bitly rolled out a major redesign yesterday that caught many people off guard as they returned to work from the long weekend Tuesday. So far, reactions to the updates seem mixed, with the majority of people upset at the now seemingly-complex path to shortening links. As
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Hotels Excelling at Timeline (NYC Edition)
Posted by reneeradia under Social MediaFrom http://www.e-marketingassociates.com 4565 days ago
A few weeks ago, I wrote about hotels in Los Angeles that were incorporating Facebook’s new Timeline features into their social media strategies. I shared a few examples and my hope was that it would give you as hoteliers some fun ideas of how to make the most of Facebook’s recent updates. It’s tim
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Hotels and Social Media: Agency or DIY?
Posted by reneeradia under Social MediaFrom http://www.e-marketingassociates.com 4579 days ago
If you manage or are in a position of power at a hotel, it is probably up to you to decide how to manage your hotel’s social media channels. In all reality, it takes a lot more time and effort than you probably think. To do it right takes constant monitoring, updating, responding, tweeting, posting
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Social Networking Online Protection Act Seeks to Protect Privacy
Posted by reneeradia under Social MediaFrom http://www.e-marketingassociates.com 4586 days ago
Earlier this year, the story began circulating that some employers were asking new job candidates to hand over their Facebook logins and passwords. The candidates weren’t required to give such information, but were likely not considered for the position if they declined. Rightfully so, there was mu
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Proofread...then Proofread Again
Posted by reneeradia under Online MarketingFrom http://www.e-marketingassociates.com 4593 days ago
I was recently reading an article on Website Magazine that touched upon a topic about which I have some pretty strong feelings. The article discusses the recent surge of online content and the importance of that content being high-quality. The article brings up the point that if the content is not
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Information Overload: How to Keep Your Blog Unique and Relevant
Posted by reneeradia under Social MediaFrom http://www.e-marketingassociates.com 4600 days ago
If you want to find the latest news or really any news at all, most people know by now to check Twitter. From there, you can search for a keyword and find hundreds of tweets about that topic. And maybe not immediately, but in time, there are sure to be hundreds of articles and blog posts about that
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Bringing Enhanced Productivity for Travel Industry Networking
Posted by reneeradia under Online MarketingFrom http://www.e-marketingassociates.com 4602 days ago
There is always a desire to increase productivity in the travel and hospitality industry and TLabs is looking to make the experience much better. Specifically they are looking to improve business and travel conferences. The problem they are trying to solve is the randomness of meeting people at the
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The Importance of Guest Blogging
Posted by reneeradia under Online MarketingFrom http://www.e-marketingassociates.com 4607 days ago
We have covered before why writing your own blog is beneficial for not only your SEO purposes, but also so you can connect with your audience and generate more exposure for your brand or business. It is important to consistently post fresh and quality content to your blog. Once you have an establis
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