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In today's noisy, crowded world of Facebook, Twitter, and other social media networks, you need more than quality content. You need dollars. Read More
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As content marketing writers, we need all the advice we can get, and today we've got words of wisdom from 10 of the most successful writers of all time. Read More
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The demand for content marketers is quickly outpacing the supply. Here's how to spot the individuals who have "the right stuff" to take your company's content marketing program to the next level. Read More
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Continuing our Storytelling 101 series by talking about Hollywood — specifically, how the storytelling secrets of Hollywood screenwriters can take your content marketing to a whole new level. Read More
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Want to know the secret to great storytelling? Think of it as a striptease. As storytellers, we know what the end result of our story is going to be … and we miss out on tremendous opportunities to engage, entice, and fascinate if we let it out too early. Read More
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Continuing our Storytelling 101 series by talking about the most popular — and the most misunderstood — story that marketers tell: the customer success story. Read More
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In our latest FTQ (Frequently Tweeted Question), find out why storytelling has become a huge buzzword in the marketing world … and why it's time to get on board. Read More
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Why brilliant content marketers have always been great at storytelling … and why this lost art is now more important than ever. Read More
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As Halloween approaches, let’s take a look at the “monsters” who can drain the life out of your content … and how to avoid them. Read More
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As we get closer to Halloween 2014, things that go bump in the night captivate our imaginations ... But there's nothing fun about these five super-scary mistakes. Read More
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